Lead, Social & Culture- Hostess

About the Role

Key Responsibilities

• Partner with agencies and internal teams to develop and evolve social strategies that drive brand love and consumer engagement.
• Contribute to holistic, consumer-centric campaign planning and execution, including influencer activations and culturally relevant brand experiences both online and in real life.
• Maintain oversight of brand social media accounts, ensuring alignment with best practices, security protocols, brand standards, and priority timing.
• Schedule and publish organic content using social media tools; review paid social mock-ups.
• Support real-time social media efforts, including occasional off-hours/weekend shifts during peak programs or seasonal campaigns.
• Develop insight-driven organic content calendars that leverage culturally relevant moments.
• Review proposed paid and organic content to ensure alignment with channel best practices, brand voice, current messaging, trends, and business priorities.
• Curate and source user-generated content from mainstream platforms (Instagram, TikTok, Facebook), including copywriting support.
• Partner with agencies to develop and execute influencer strategies that align with brand goals and campaign objectives.
• Manage influencer activations as part of integrated campaign planning, ensuring authenticity, brand alignment, and measurable impact.
• Monitor influencer content performance and engagement, providing feedback and optimization recommendations.
• Collaborate with Consumer Relations Social Media team to ensure alignment on brand voice, activations, and channel updates for meaningful community engagement.
• Work with Brand Experience, Corporate Communications, Brand Teams, and Agencies to address escalated issues and ensure cohesive messaging.
• Manage organic social reporting and respond to social listening requests.
• Partner with external social tool representatives to maximize platform capabilities, stay current with updates, and identify new opportunities for brand enhancement.

Requirements

• Bachelor's degree
• At least 5 years of relevant experience managing social accounts and/or managing influencer programming for a brand/company
• Deep understanding of the social platform and influencer landscapes
• A passion for brand building, social trends and the cultural zeitgeist
• Experience with influencer marketing, public relations and/or experiential marketing
• Familiarity with social listening technologies and the ability to connect to data and insight collection

Nice to Have

• Consumer Packaged Goods industry, B2C, or Agency experience
• Experience with content creation for a brand/company
• Experience with influencer contracting and negotiations
• Passion for brand building and engaging consumers
• Thrives in collaborative environments and has an eye for process improvement
• Excellent communication skills, both verbal and written
• Love of food, snacking and pets

Benefits & Perks

• Helping our Employees Thrive
• Delivering on Our Purpose
• Our Continued Commitment to Ensuring a Workplace for All