Lifecycle Marketing Lead (Hybrid)

About the Role

Key Responsibilities

• Build and launch email and SMS campaigns and journeys using Salesforce Marketing Cloud (SFMC), Oracle Responsys, and other martech tools.
• Use dynamic content and customer data to personalize messaging based on behavior, product usage, and lifecycle stage.
• Support campaign QA and UAT to ensure accurate, on-brand execution across channels and devices.
• Write SQL queries to build and maintain audience segments across lifecycle stages.
• Implement AMPscript and other personalization languages to drive dynamic experiences.
• Maintain segmentation logic to ensure audience accuracy, compliance, and scale.
• Evaluate and help integrate new tools to enhance automation, personalization, and compliance.
• Help build repeatable campaign templates and automation frameworks to scale lifecycle programs.
• Ensure all programs meet deliverability and legal standards (CAN-SPAM, TCPA, etc.).
• Design and execute A/B and multivariate tests across the customer journey.
• Track key metrics (open rate, CTR, conversion, retention) and drive data-informed optimizations.
• Document test results and share learnings to inform future strategy.

Requirements

• 6-8 years experience in lifecycle marketing, CRM marketing, or marketing automation (fintech, SaaS, or regulated industries a plus).
• Advanced proficiency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Contact Builder.
• Strong fluency in SQL and AMPscript; working knowledge of JavaScript, HTML & CSS.
• Experience connecting and activating data from multiple systems like Salesforce Sales Cloud, CDPs, or data warehouses (e.g., Snowflake) to marketing platforms.
• Analytical mindset with comfort testing, iterating, and measuring marketing performance.
• Excellent communication and collaboration skills across cross-functional teams.
• Self-starter with the ability to operate autonomously in a fast-paced environment.
• Adaptability and curiosity around emerging technologies and tools.

Nice to Have

• Experience in fintech, SaaS, or regulated industries.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays.
• Health, dental, and vision insurance including mental health benefits.
• 401(k) matching plus a Roth option (U.S. Based employees only).
• PTO & paid holidays off.
• Sabbatical program (for eligible roles).
• Summer hours (for eligible roles).
• Paid parental leave.
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova).
• Employee recognition and rewards program.
• Charitable matching and a paid volunteer day.