Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Oversee email marketing campaigns to maximize engagement and conversion rates.
• Conduct A/B testing to improve marketing strategies and analyze data to inform decision-making.
• Manage and refine B2B marketing operations, supporting growth and efficiency.
• Collaborate with the analytics team to manage the lead lifecycle, improve funnel tracking, and understand risks and dependencies for strategic changes.
• Measure the success of campaigns in collaboration with the Analytics team.
• Work with marketing partners on program conceptualization, execution, and success measurement.
• Identify opportunities to increase conversion across the lead generation and sales funnel, including website A/B testing and lead routing optimization.
• Establish and improve scalable marketing processes for campaign and lead management.
• Contribute to ongoing improvements of processes and the MarTech stack.
• Own lifecycle marketing strategy and execution.
• Manage HubSpot and Salesforce campaign structure, creation, and management.
• Manage HubSpot landing pages, workflows, and Q/A processes.
• Oversee and manage the inbound lead queue and coordinate with sales for timely lead distribution.

Requirements

• 4+ years of experience in marketing operations, with a focus on technology, fintech, or marketplace apps.
• Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies.
• Knowledge of marketing automation platforms such as Marketo or HubSpot and CRM systems like Salesforce.
• Proficiency in data analysis tools such as Google Analytics and Google Search Console.
• Proficiency in web and A/B testing tools like A/B Tasty or VWO.

Nice to Have

• Experience working in a hybrid work environment with flexibility for in-office attendance.
• Experience managing lifecycle marketing strategies and B2B marketing operations.

Qualifications

• Educational background is not explicitly specified, but at least 4 years of relevant experience is required.

Benefits & Perks

• Medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs).
• 401(k) program.
• Family planning programs and paid parental leave.
• Physical fitness and wellness memberships.
• Emotional and mental health support programs.
• Unlimited PTO, 10 paid federal holidays, and an annual week-long Winter Break.
• Flexible work environment.
• Lunch reimbursement for in-office employees.
• Employee Resource Groups.
• Learning and Development stipend.
• Transparent culture.