Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Oversee the strategy, management and execution of all limited time offer and regional campaigns across email, mobile push, in app, and new owned channels.
• Manage the O&O communications calendar across all owned channels and optimize message frequency by guest segment.
• Manage the campaign production pipeline: briefing copy and design, campaign setup, deployment of marketing messages to targeted audience segments.
• Partner closely with cross-functional teams, including Brand, Media, & Guest Insights, to execute omni-channel journeys to drive guest frequency and retention.
• Develop and implement segmentation strategies supported by data to target the right guests at the right time.
• Implement a testing roadmap, including A/B testing opportunities, to optimize programs.
• Create and maintain audience health and deliverability through segmentation.
• Work with vendors and Martech team to advance solutions and capabilities.
• Proof campaigns and digital initiatives in partnership with IT/Martech to ensure flawless execution.
• Monitor campaign reporting and segment growth trends.
• Partner with guest insights to track engagement, revenue, and guest frequency impacts.
• Build annual roadmaps, including testing calendars, to support marketing priorities and drive innovation.
• Maintain knowledge of guest lifecycle (CRM) best practices, tools, and industry trends.
• Support the team with ad-hoc requests as needed.

Requirements

• 5+ years of experience in customer lifecycle or direct marketing at a brand, agency, or technology provider.
• Experience with owned channel marketing across multi-stage campaigns.
• Proficient in Microsoft Excel (intermediate) and PowerPoint.
• Results-oriented and data-driven mindset with strong analytical skills in A/B testing, multi-variant testing, and segmentation.
• Excellent interpersonal, oral, and written communication skills.
• Experience creating or managing a content calendar.
• Experience with an enterprise marketing automation platform.

Nice to Have

• Experience with Braze, mParticle & Branch.
• Loyalty program marketing experience.
• Previous experience in a fast-paced DTC marketing environment, especially in QSR/hospitality.
• Experience working with MarTech and Digital Product teams to enhance CRM capabilities.
• Experience with Alteryx and Tableau or similar BI and data science tools.
• Ability to manage internal and external partner relationships and strategic roadmaps.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Weekly Pay and Performance bonuses.
• Shake Shack Meal Discounts.
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities, and more.
• Medical, Dental, and Vision Insurance.
• Employer Paid Life and Disability Insurance.
• 401k Plan with Company Match.
• Paid Time Off.
• Paid Parental Leave.
• Access to Employee Assistance Program on Day 1.
• Pre-Tax Commuter and Parking Benefits.
• Flexible Spending and Dependent Care Accounts.