Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Strategize, build and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, SMS, and Push) to drive new subscribers.
• Focus primarily on our Play business, BarkBox and SuperChewer, while influencing overall CRM efforts across all lines of business (BarkBox, SuperChewer, Bright, Air, Eats) and their customer journeys.
• Conduct A/B and multivariate tests, analyze results, and develop insights to improve acquisition and win-back conversion rates.
• Develop customer segmentation, targeting, and contact strategies to maximize conversion rate and LTV/CAC.
• Create prospect nurture programs to ensure long-term engagement for our growing customer base.
• Maintain high standards for marketing creative and copy across lifecycle campaigns, partnering with internal teams and the creative team to achieve key business results.
• Articulate and share insights on what resonates with customers, owning KPI reporting with weekly and monthly updates, and sharing results with senior leadership.
• Serve as an in-house expert in lifecycle marketing strategies and help shape efforts to improve and expand these initiatives.

Requirements

• 5+ years of experience in email/SMS marketing for DTC businesses with a focus on converting prospects and churned customers.
• Experience building communications programs through CRM and/or marketing automation systems (Klaviyo, Attentive, Shopify, Monday, Simon Data, Braze, Iterable, HubSpot or similar platform).
• Experience working with Looker or Tableau is a plus.
• Strong skills in analyzing product metrics and extracting actionable insights.
• Ability to thrive in a fast-paced environment, be resourceful, and possess strong creative sensibilities.
• Experience leading cross-functional initiatives, including brief building and process development with creative and social teams.
• Excellent written and verbal communication skills, including proofreading.
• Self-starter with the ability to execute tasks and recommend modifications for efficiency.
• Positive attitude, collaborative spirit, and love for dogs.
• Experience or interest in artificial intelligence and openness to learning AI tools is highly valued.

Nice to Have

• Experience with Looker or Tableau.
• Familiarity with Figma, Illustrator, or other design tools.
• Experience using AI tools.

Qualifications

• Educational background is not explicitly specified, but extensive experience in email/SMS marketing is required.

Benefits & Perks

• Health insurance for you and your pup.
• 401k plan.
• Team lunches.
• Cold brew on tap.
• Opportunity to pet a dog anytime.