Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Develop and execute Wagmo's lifecycle marketing strategy to onboard and educate new users, drive product usage and adoption, and convert leads into active customers.
• Manage end-to-end lifecycle marketing programs across email, SMS, direct mail, and other channels to nurture pet parents throughout their journey with Wagmo.
• Partner with the design team to develop compelling creative assets, ensuring messaging and visuals align with campaign objectives and brand guidelines.
• Use data-driven insights to segment audiences and tailor messaging based on user behavior, lifecycle stage, and partner source.
• Design and execute A/B tests to continuously optimize for engagement, usage, and conversion.
• Measure and analyze campaign performance using Tableau, GA4, and other tools, providing actionable insights and recommendations for improvement.
• Ensure data integrity and completeness in lifecycle campaigns by collaborating closely with Product, Data, and Engineering teams to troubleshoot discrepancies and align tracking.

Requirements

• 6+ years in B2C lifecycle marketing, including ownership of email, push, in-app messaging, SMS, and direct mail campaigns.
• Extensive experience with CRM and email marketing platforms required, with a strong preference for candidates who have worked with Klaviyo.
• Experience with additional platforms such as Iterable, Braze, or similar is a plus.
• Strong focus on audience segmentation and testing, with the ability to analyze cohort behavior and campaign performance beyond top-line metrics using tools like GA4, Tableau, or Looker.
• Experience executing co-branded or partner activation campaigns.
• Creative mindset with the ability to develop high-performing creative in partnership with design teams.
• Proven ability to partner with data and engineering teams to implement data-informed lifecycle programs.
• Proficiency in creating queries (e.g., basic SQL or Looker/Tableau report building), using data layers for campaign logic, and troubleshooting data issues.
• Experience setting up complex logic-based automations, integrating CRM tools with CDPs or internal data sources via API, and ensuring end-to-end QA.
• Highly collaborative and adaptable, able to thrive in a fast-moving startup environment.

Nice to Have

• B2B2C experience.
• Experience with tools like Iterable, Braze, or similar platforms.

Benefits & Perks

• Company paid medical premiums
• Dental, vision, voluntary life, short-term disability and long-term disability
• Unlimited paid time off & extended holiday break
• 12 weeks parental time off
• 401k
• Company paid Wagmo pet wellness and insurance plans
• Pet-friendly office
• Regular company-wide events