Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Develop lifecycle marketing strategies focused on converting free and trial customers, enhancing customer engagement, and driving customer lifetime value
• Manage the discount promotion program for the self-serve business and develop new promotion levers aimed at product adoption, upsell, cross-sell, and conversion
• Develop and execute email and in-product messaging campaigns that drive user adoption, engagement, and conversion
• Collaborate with analytics to refine segmentation for promotions programs and develop experimentation plan to test different segmentation approaches
• Provide strategic input during planning sessions, shape initiatives, and work effectively with marketing, product, and regional teams to achieve shared objectives
• Design and execute A/B tests across email, in-product, and other channels
• Support the experimentation roadmap for digital experiences and document learnings to inform future conversion strategies
• Track key metrics, build requirements for new dashboards, and conduct cohort analysis to measure campaign effectiveness and identify patterns that drive engagement and conversions
• Contribute to quarterly conversion OKRs and testing roadmaps, ensure accountability for results, and partner with analysts and data scientists to deliver stakeholder recommendations that connect insights to business objectives

Requirements

• Bachelor's degree in marketing, business administration, or related field
• 5+ years of experience in lifecycle marketing, digital marketing, or product growth roles
• Experience with acquisition and retention marketing, including lead generation, customer acquisition, customer retention, and customer lifetime value
• 3+ years of hands-on experience in A/B testing and experimentation with a history of arriving at conclusive results

Nice to Have

• Experience in a B2B SaaS environment and/or ecommerce
• Data-driven mindset with ability to interpret customer engagement and conversion data, extract actionable insights, and apply both qualitative and quantitative analysis techniques to inform marketing strategies
• Familiarity with integrated multi-channel marketing approaches (email, digital, in-product), conversion marketing best practices, and SaaS industry trends
• Ability to manage multiple initiatives simultaneously, work with loosely defined requirements, and collaborate effectively across teams and functions
• Strong organizational and project management skills, with attention to detail
• Excellent presentation capabilities for translating complex data analysis into clear recommendations and insights for stakeholders at various levels
• Proficiency with marketing automation platforms (AiQ, Iterable), and advanced spreadsheet modeling capabilities including complex formulas and pivot tables
• Self sufficiency with data analysis using Tableau and/or SQL

Benefits & Perks

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events