Lifecycle Marketing Operations Manager

About the Role

Key Responsibilities

• Execute data-driven marketing initiatives utilizing a campaign management tool, including audience selection, trigger qualification, suppressions, segmentation, and arbitration.
• Own the coding, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns.
• Contribute strategic thought leadership to campaign testing and optimization strategies.
• Deliver lifecycle campaign execution deadlines across various marketing channels such as Email, Push, and In-App Messaging.
• Develop, enforce, and perform quality control activities to ensure timely and accurate campaign deployment.
• Produce campaign performance reports using analytical models to share test outcomes, highlight business impact, and inform future testing strategies.
• Consolidate and verify the accuracy of prospect and customer audience data for segmentation.
• Collaborate with others to understand campaign objectives, data specifications, and technical requirements.
• Develop strong stakeholder relationships through proactive communication and strategic recommendations.

Requirements

• Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience).
• 5+ years of HTML coding experience, with hands-on experience building and deploying emails.
• 2-5 years experience with marketing automation tools and/or ESPs (e.g., Braze, Pardot, Marketo, Eloqua).
• Experience managing multiple projects simultaneously and adapting to shifting priorities.
• Strong attention to detail and adherence to QA procedures.
• Proven ability to communicate strategies, insights, and recommendations effectively with stakeholders.
• Comfortable working independently and with ambiguity.
• Strong project management skills.

Nice to Have

• Experience working directly with Data Analysts, Software Engineers, and Project Managers.
• Previous experience with Braze and Pardot.
• Understanding of A/B and multivariate testing standards.
• Knowledge of relational databases, real-time event data, data structures, and querying languages (e.g., SQL).
• Experience writing SQL statements for data extraction.
• Experience working with real-time web and app event data.

Qualifications

• Educational background in Business, Finance, Marketing, or a technical field, or equivalent professional experience.

Benefits & Perks

• The base pay range for this role is $89,600.00 - $168,000.00, with final offer based on experience, skills, and location.
• Eligible for a bonus and competitive benefits.
• Comprehensive and competitive benefits are available, details can be viewed on the Benefits at SoFi page.