LinkedIn Strategist (Remote US)

Abe

San Diego, CA

Full Time

Mid Level

75k-90k

11 days ago

Job Description

About the Role

The LinkedIn Strategist (Remote US) role is part of the new Abe Agency within Directive, a specialized consultancy focused on social media advertising for B2B clients. The position involves building and executing high-performing LinkedIn strategies for mid-market and enterprise clients, leveraging innovative social media marketing techniques. This role offers an opportunity to be on the ground floor of a fast-growing agency, working within a culture that values the best idea and a growth mindset, and reporting to the Associate Director as part of the LinkedIn media team.

Key Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with the Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells, and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Requirements

2+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Excellent communication and organizational skills
Willingness to travel to visit clients approximately once per year, as needed

Nice to Have

Bonus for B2B experience
Experience with audience segmentation by tier, job title, etc.
Experience with programmatic campaigns

Qualifications

Established work authorization in the US or relevant country
Proficiency with Microsoft Excel
Experience with keyword research and Google Tag Manager
Mid-level experience in digital marketing

Benefits & Perks

Annual salary range of $75,000 - $90,000 USD with potential for bonus
Medical, dental, vision plans, disability, and life insurance for you and your family
100% employer-paid plan for the employee and 50% employer contribution for dependents
Benefits supporting mental health, physical health, and overall well-being, including access to certified therapists, virtual workouts, and primary care
Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, end-of-year recharge (Dec 24 - Jan 1), paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Remote-first work environment with options for in-office work in Irvine, CA, or global locations with work authorization

Working at Abe

At Abe, one of our core values is People First. We are committed to fostering a more diverse and inclusive culture in the digital landscape. We value innovative ideas, a growth mindset, and a future-focused approach, emphasizing collaboration, continuous learning, and delivering results for clients.

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