Local Performance Marketing Manager

About the Role

Key Responsibilities

• Act as the driver and strategic lead for local performance marketing efforts in respective support region/groups, with a heavy focus on paid digital media (Google and Meta) and ground marketing activations that directly impact guest acquisition and retention.
• Serve as a trusted consultant to franchisees and regional support teams; identifying opportunities, defining objectives, and aligning KPIs for individual center and regional growth.
• Partner closely with franchisees and their teams to build high-performing marketing plans that reflect brand standards while addressing local market needs.
• Provide guidance, alignment, and accountability to stakeholders on center controllable traffic drivers, including performance media, referrals, guest retention, and guest contactability growth, ensuring these levers are optimized alongside marketing efforts.
• Guide and train franchisees and center teams on how to execute effective local marketing, from digital media optimizations to in-market events and community engagement.
• Act as a liaison between EWC franchisees and agency partners to develop and execute local marketing plans.
• Regularly review and provide performance data, translating results into actionable recommendations for campaign optimization, spend allocation, and ROI improvement.
• Proactively identify trends, competitive movements, and emerging opportunities-advising on new strategies to boost visibility, conversions, and retention at the local level.
• Collaborate with internal teams and agency partners to execute campaigns seamlessly while ensuring timely, data-backed reporting and follow-up.
• Foster strong, trust-based relationships across the EWC network, empowering franchisees with the knowledge, tools, and confidence to succeed in local marketing execution.

Requirements

• Bachelor's Degree in Marketing or related field.
• 4-6 years of experience in marketing/advertising.
• Franchising or multi-unit concept business experience.
• Strong business acumen and ability to align development objectives with overall business strategy.
• Ability to interact effectively with and influence franchisee and key stakeholders.
• Exceptional written, oral, and interpersonal communication skills.
• Ability to effectively present and facilitate to/with a diverse audience with confidence and poise.
• Ability to exercise strategic thinking, mature judgment, and creative problem solving.
• Proactive and driven in style.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Strong time management and organizational skills.
• Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC's mission, vision, and values.

Qualifications

• Bachelor's Degree in Marketing or related field.
• 4-6 years of experience in marketing/advertising.
• Franchising or multi-unit concept business experience.