Loyalty & Email Marketing Manager

About the Role

Key Responsibilities

• Develop and implement strategies to grow and optimize the loyalty program, increase engagement and signups.
• Lead segmentation, personalization, and acquisition efforts across email, SMS, and other communication channels.
• Collaborate with the VP of Digital to create a cohesive messaging strategy that aligns with brand standards.
• Define customer data collection and activation processes, ensuring data hygiene and accuracy.
• Partner with analytics and IT teams to enhance data infrastructure, reporting, and insights.
• Identify and prioritize enhancements to the loyalty program to improve retention and customer lifetime value.
• Track KPIs, analyze trends, and recommend initiatives to stay ahead of industry loyalty and CRM trends.
• Drive innovation by experimenting with new features, programs, and tactics.
• Own planning, execution, and performance analysis of email, SMS, and loyalty campaigns.
• Collaborate cross-functionally to test, learn, and optimize messaging strategies.
• Develop dashboards, reports, and insights for stakeholders to understand campaign performance and ROI.
• Manage digital and physical gift card programs from concept to execution.
• Source, negotiate, and manage third-party partnerships for broader distribution.
• Work with finance and operations teams to analyze margins, inventory, and overall performance.
• Plan and execute marketing campaigns to increase gift card sales during peak seasons and year-round.

Requirements

• 5+ years' experience in CRM, loyalty marketing, or customer engagement.
• Proven expertise with marketing platforms (ESP, CDP, analytics tools).
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent project management and collaboration skills across teams.
• Knowledge of digital marketing principles, especially in the restaurant industry, is a plus.
• Experience managing gift card programs is a plus.

Nice to Have

• Knowledge of digital marketing principles, especially in the restaurant industry.
• Experience managing gift card programs.

Qualifications

• 5+ years' experience in CRM, loyalty marketing, or customer engagement.

Benefits & Perks

• Comprehensive Benefits: Medical, dental, vision, 401(K), and paid time off.
• Competitive Pay & Performance Incentives: Monthly and annual bonuses based on performance.
• Professional Development: Paid management training program to enhance skills and advance career.
• Referral Program: Earn a $250 referral bonus for Team Member positions and $500 for restaurant management positions.
• Exclusive Discounts: Access exclusive employee discounts.
• Holidays: Most locations closed on Thanksgiving and Christmas.
• Supportive Community: Financial assistance through the Lucky Cat Fund during hardships for qualifying team members.
• Health Benefits: Comprehensive medical, dental, and vision options starting the first month of employment.
• Paid Vacation & Sick Time: 20 days annually, prorated for new hires.
• Paid Holidays: 12 company holidays plus 2 floating holidays.
• Lucky Cat Meal Card: Preloaded meal card valid at any corporate-owned P.F. Chang's locations.