Manager, Business Intelligence, CRM and Advertising

About the Role

Key Responsibilities

• Define and execute Simon Data database objectives and strategies, guiding IT on effective data models.
• Oversee end-to-end data collection and integration, including building and maintaining ETL pipelines into Snowflake.
• Implement complex customer segmentation and lifecycle journeys for email, direct mail, and paid media.
• Leverage the CDP for analytics and reporting, translating raw data into targeted marketing insights and actions.
• Oversee direct mail and paid media segmentation strategies to align with CRM campaigns and marketing goals.
• Lead comprehensive, data-driven marketing analysis and reporting by collecting, integrating, and modeling data from all channels.
• Apply statistical methods and data visualization to extract actionable insights and inform marketing strategies.
• Monitor KPIs to assess campaign effectiveness and conduct market trend analyses.
• Design, optimize, and maintain dashboards in Looker, Tableau, and internal tools for real-time visibility.
• Produce clear, data-driven reports with recommendations to support stakeholder decisions.
• Collaborate with regional marketing, Digital Channel Analysts, and CRM Specialists to gather user stories and define specifications.
• Host weekly standups and monthly prioritization meetings.
• Lead and collaborate with cross-functional teams on integration projects such as TAConnect API, Iterable, SFMC, MSFT SNDS, and Floodlight/Web 2.0.
• Define data requirements, develop data models, deploy CDP use cases, troubleshoot issues, and remove roadblocks to ensure timely delivery.
• Partner with IT and data engineering to ensure seamless data flow across platforms and recommend BI tool improvements.

Requirements

• Bachelor's degree required in Marketing, Communications, or related field.
• Experience with Jira and other project management tools.
• Experience with LiveRamp or equivalent connectivity platform.
• Proficiency in BI tools such as Power BI.
• Basic SQL skills for data governance, cataloging, and analysis.
• Understanding of web tracking and analytics.
• Advanced skills in Excel.
• Expertise in email marketing best practices, technologies, trends, and GDPR, CAN-SPAM laws.
• Proven experience in A/B and multivariate test design, execution, and analysis.
• Ability to communicate effectively across all organizational levels.
• Strong analytical, organizational, and communication skills.
• 5+ years of Campaign Management, Business Intelligence, and Customer segmentation experience.
• 3+ years of experience with agile methodology.
• 5+ years of professional Advertising management experience.
• 3+ years of experience using CRM systems like Siebel and Salesforce.
• 3+ years of experience using a CDP platform like Simon Data or Adobe CDP.
• 3+ years of experience with Responsys, Salesforce Marketing Cloud, Iterable, or other Email Service Providers.
• Experience building, evaluating, and testing data science models for retention marketing.
• At least two years of leadership experience leading a team (preferred).

Nice to Have

• Experience with developing automated email journeys.

Benefits & Perks

• Participation in an annual cash bonus program; incentive plans for sales roles.
• Eligibility for Carnival's discretionary equity incentive plan for Director and above roles.
• Comprehensive benefits including medical, dental, and vision plans.
• Employee Assistance Program and mental health resources.
• Company-paid life insurance and disability coverage.
• 401(k) plan with company match.
• Employee Stock Purchase plan.
• Paid time off including holidays, vacation, and sick leave.
• Additional vacation time with tenure.
• Stand-by cruises, employee discounts, and special rates for family and friends.
• Personal and professional development resources including tuition reimbursement.