Manager Client Analytics

WPP

Bogota, NJ

Full Time

Mid Level

17 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The Manager Client Analytics role involves partnering with internal teams to develop cross-media measurement strategies, supporting modeling and technology offerings, and overseeing day-to-day operations within the Beauty & Wellbeing business unit for a large CPG.

Key Responsibilities

Ensure proper data quality and compilation across the portfolio for modeling solutions and daily reporting needs.
Support insight and action build for optimization on a weekly/monthly basis, including micro and macro KPIs like purchase intent rate, ROI, and site side analytics.
Proficient with primary buying and ad-serving tools such as Prisma, Flashtalking (Innovid).
Support design and management of research projects with clients (Kantar, Cint, Upwave, 1P AV partner studies).
Support evaluation of vendors, technologies, and new advertising opportunities with subject matter expert leads (cross-screen measurement, audio measurement, incrementality testing).
Maintain knowledge of proprietary Choreograph tools and systems focused on data governance, reporting, and modeling.
Support data science requests alongside the modeling team and contribute to the strategic vision of clients.
Manage relationships with mid-level clients.
Assist in developing and maintaining learning agendas and measurement frameworks.

Requirements

Bachelor's degree in Statistics, Economics, Business, Math, or Sciences preferred.
Minimum of 1-3 years' experience as a data analyst or in business intelligence.
Experience in the CPG space is preferred, especially within the Beauty sector, but not required.
Strong analytic and problem-solving skills.
Excellent written, oral, and presentation communication abilities.
Ability to foster collaborative relationships with cross-functional teams.
Ability to manage and prioritize multiple projects and deliverables.
Experience with data visualization tools such as DOMO, PowerBI, Tableau.
Experience with web analytics like Google Analytics.
Familiarity with ad servers and DSPs including Flashtalking (Innovid), GCM, Trade Desk, Amazon DSP.
Experience with research/lift studies such as Kantar, Cint, Upwave, Circana, and 1P conversion lift studies.
Familiarity with SQL is preferred; R and Python are a plus.

Nice to Have

Experience with SQL.
Knowledge of R and Python.

Qualifications

Bachelor's degree in Statistics, Economics, Business, Math, or Sciences.

Benefits & Perks

Competitive medical, vision, and dental insurance.
Group retirement plans.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Hybrid work approach with teams in the office around four days a week.
Opportunities for growth through global networks and resource groups.

Working at WPP

WPP Media believes in the power of its culture and people, emphasizing collaboration, creativity, and growth. The company fosters a culture of respect, inclusivity, and opportunity, with a focus on employee development and responsible media investment. They promote a hybrid work environment and support flexibility and accommodations during the hiring process.

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