Manager, Commerce Media

About the Role

Key Responsibilities

• Manage the strategic components within an integrated Shopper Marketing campaign.
• Lead a team of Sr Analysts and Analysts within the Digitas Search and Prevision capability team to establish performance metrics, report results, and foster client and vendor relationships.
• Identify optimizations, support the build of client decks, and attend client meetings as the face of digital media plans.
• Serve as a primary contact for day-to-day clients.
• Develop search and display strategies and analyses for clients, including keyword recommendation, day-parting, and scheduling strategies.
• Oversee daily search campaign monitoring, optimization, reporting, and testing.
• Establish and drive paid shopper marketing best practices across tactics and activations.
• Maintain quality assurance and accountability for campaign delivery and execution.
• Write and deliver media strategies and oversee their translation into final media recommendations.
• Ensure media deliverables meet client goals and objectives.
• Lead retailer and vendor RFPs, focusing on audience targeting and best practices.
• Oversee performance forecasts, budget allocations, and provide data-based rationale for recommendations.
• Prioritize teamwork and delegate responsibilities.
• Provide creative solutions to client challenges.
• Lead client-facing recaps and understand the big picture implications of insights.
• Explain attribution models across retail search partners.
• Foster relationships with internal teams and external stakeholders.
• Develop and maintain quality control procedures for campaign implementations.
• Communicate our value proposition, technology, and processes to support account growth.
• Participate in knowledge sharing and best practice development.
• Support capability development across the agency and contribute to the Commerce Center of Excellence.

Requirements

• A four-year degree and 5 to 7 years of digital media experience.
• 4+ years of SEM/e-Commerce/Shopper Marketing experience.
• Prior experience managing direct report(s) preferred.
• Strong familiarity with the digital environment and media planning/buying process.
• Experience with multi-channel media and platforms such as Criteo, Target, Amazon, Walmart, Kroger, etc.
• Keen attention to detail and an analytical approach.
• Strong understanding of media research tools (e.g., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor).
• Experience with campaign automation tools (e.g., Skai/Kenshoo, Pacvue).
• Solid quantitative and research skills with proven data interpretation capability.
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and leadership in discussions.
• Ability to translate client objectives into search and media strategies.
• Excellent communication and writing skills, poised and precise.
• Willingness to travel as needed.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Nice to Have

• Experience with campaign automation tools such as Skai (Kenshoo) and Pacvue.
• Familiarity with generative AI tools for ideation, research, or content generation.

Qualifications

• A four-year degree.
• 5 to 7 years of digital media experience.
• 4+ years of SEM/e-Commerce/Shopper Marketing experience.
• Experience managing direct reports (preferred).
• Strong familiarity with media planning and buying processes.
• Experience with multi-channel platforms and tools listed above.

Benefits & Perks

• Medical coverage, dental, vision, disability, 401(k), and paid time off for regular roles.
• Participation in freelancer/temporary employee medical plans and 401(k) for temporary roles.
• Compensation range: $79,990 - $120,450, based on skills and experience.