Manager, Consumer Insights & Business Analytics - Home Cleaning

About the Role

Key Responsibilities

• Embed the understanding of the target audience, consumer attitudes and behaviors, and product usage/benefits into the development of brand strategy documents.
• Manage the design, execution, analysis, and communication of insight and analytics projects to drive business decisions.
• Work with analytics to assist the Home Cleaning team and regional teams.
• Collaborate with Regional Business Partners to ensure a holistic understanding of brand strategies.
• Identify and execute the highest priority learning needs to drive share and category growth.
• Track category performance and conduct diagnostics to identify growth opportunities.
• Guide the development of new concepts and ideas, using consumer feedback to optimize.
• Test ideas in partnership with the marketing team to ensure a robust funnel of ideas.
• Support the development of insightful communication fueled by consumer needs.
• Evaluate early-stage ideas and final executions, ensuring optimizations before in-market launch.
• Monitor in-market performance and evaluate competitive communications regularly.
• Update internal teams on macro trends, category trends, and economic/social trends.
• Evaluate new methodologies in market research industry.
• Develop formal trends tracking programs to inform new product ideas and fuel innovation.

Requirements

• Bachelor's degree and 5+ years of relevant experience or 3 years of relevant experience and an advanced degree.
• Qualified candidates must be legally authorized to work in the United States.

Nice to Have

• Advanced degree in research preferred.
• CPG experience (preferred).
• Global experience/exposure.
• Experience working in a matrix organization.
• Passion for innovation.
• Demonstrated team leadership and development.
• Ability to synthesize data across multiple sources to build and tell a compelling consumer story.
• Strong intellectual curiosity, exploring trends and adjacent category activity.
• Ability to define root cause factors from data, experience, and judgment.
• Comfort with ambiguity and navigating dynamic project scopes.

Qualifications

• Educational background as specified in requirements.
• Relevant experience in consumer insights, analytics, or related fields.

Benefits & Perks

• Total compensation packages at or above industry levels, including salary, bonuses, long-term incentives, matching 401(k) contributions, and profit sharing.
• Subsidized health care plans.
• Maternity/paternity/adoption leave.
• Flexible work arrangements.
• Vacation purchase options.
• Recreation and fitness centers.
• Childcare and counseling services.