Manager, Consumer Insights & Business Analytics - Home Cleaning

SC Johnson

Racine, WI

Full Time

Senior

1 day ago

Job Description

About the Role

This position is in the Consumer Insights & Business Analytics (CIBA) division of International Consumer Brands - Home Cleaning. The Manager of CIBA reports to the Director of ICB Consumer Insights & Business Analytics - Home Cleaning. You will drive the decision-making through a clear understanding of the category landscape, brand positioning (SCJ brands and competitors), the needs and trends driving each category, and the human insights behind successful marketing activations. The CIBA manager will partner with the marketing team in creating & implementing brand strategy, developing white space innovations, and executing insightful communications while driving a consumer-first agenda.

Key Responsibilities

Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents.
Manage the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive business decisions.
Work with analytics to assist Home Cleaning team and/or regional teams.
Work with Regional Business Partner team to ensure holistic understanding of brand strategies.
Identify and execute highest priority learning needs to drive share and category growth.
Track category performance & drive diagnostics to identify growth opportunities.
Guide the development of new concepts and ideas, using consumer feedback to optimize.
Test ideas in partnership with the marketing team to ensure a robust funnel of ideas.
Support the development of insightful communication that are fueled by consumer needs.
Evaluate early-stage ideas and final executions, ensure appropriate optimizations are made before in-market launch.
Monitor performance in-market and evaluate competitive communications regularly.
Update broader internal team on macro trends, category trends, and economic/social trends.
Evaluate new and faster methodologies in the market research industry.
Develop formal trends tracking program with the team, using them as input for new products ideas to fuel the innovation funnel.

Requirements

Bachelors degree and 5+ years of relevant experience or 3 years of relevant experience and an advanced degree.
Qualified candidates must be legally authorized to work in the United States.

Nice to Have

Advanced degree in research preferred.
CPG experience (preferred).
Global experience/exposure.
Experience of working in a matrix organization.
Passion for innovation.
Demonstrated team leadership and development.
Ability to synthesize data across multiple sources to build and tell a compelling consumer story.
Demonstrate strong Intellectual Curiosity (ex: exploring trends and adjacent category activity to inform brand and product stories).
Ability to define root cause factors from data, experience, and judgement.
Comfort with ambiguity and ability to navigate dynamic project scopes.

Benefits & Perks

Total compensation packages are at or above industry levels.
Bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service.
Subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

Working at SC Johnson

We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive. We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

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