Principal, Market Development- Strategy & Insights

About the Role

Key Responsibilities

• Consolidate and refine existing research including customer segments, market archetypes, and market trends to develop localized market perspectives.
• Identify and lead incremental research initiatives to uncover DMA-specific insights that inform the holistic strategy, evaluation of opportunities, and execution of GTM.
• Develop and own DMA Playbooks that synthesize actionable business insights, competitive dynamics, in-market performance, and opportunity analysis.
• Partner cross-functionally with Research, Analytics, Network, Product, Marketing, Sales, Distribution, and others to align research and define local opportunities.
• Deliver cross-DMA insights that lead to strategic prioritization of research and playbooks, as well as scalable localized execution across multiple DMAs at once.
• Establish recommendations and frameworks for optimized local market evaluation, strategic analysis, profitability assessments, and long-term growth drivers.
• Craft compelling narratives and storytelling materials for executive stakeholders and field enablement.

Requirements

• 7+ years in product marketing, consumer insights, or strategy roles; experience with market and consumer segmentation required.
• Proven ability to synthesize qualitative and quantitative data into actionable strategic recommendations.
• Exceptional storytelling and presentation skills; able to influence senior executives and field teams.
• Strong understanding of customer archetypes, behavior drivers, and regional differentiation.
• Experience in a Fortune 500+ or similarly complex matrixed organization preferred.
• BA/BS required; MBA or related advanced degree strongly preferred.
• An understanding of business products and services, as well as network architecture.
• Willing to be challenged, excellent interpersonal communications, good collaboration, project management, and leadership skills.
• Ability to think analytically and fast while managing changes and ambiguity.

Nice to Have

• Experience in a Fortune 500+ or similarly complex matrixed organization.

Qualifications

• BA/BS degree
• 7+ years in relevant roles
• Experience with market and consumer segmentation

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone