Manager, Content Marketing

About the Role

Key Responsibilities

• Develop high-quality, accurate content representing the product suite while ensuring compliance.
• Define and implement a content strategy aligned with marketing goals.
• Conduct audience research to tailor content to target demographics.
• Write, edit, and oversee the production of content such as blogs, emails, social media, whitepapers, and videos.
• Collaborate with medical, regulatory, and legal teams to adhere to guidelines.
• Manage agency and freelance support for content development.
• Drive the creation of integrated, customer-centric content across all platforms.
• Coordinate cross-functional collaboration with product, sales, and design teams.
• Own content and campaign calendar, planning, and goals.
• Create compelling content for web, email, social media, tradeshows, and other campaign elements.
• Support the launch and growth of the online ordering platform, creating content that educates and guides users.
• Develop and execute SEO strategies, optimize web content, and monitor SERP rankings.
• Use data to refine content strategies, track KPIs, and optimize for engagement and conversion.
• Build A/B testing strategies and conduct content audits to identify improvement opportunities.
• Report on content performance and provide actionable insights.

Requirements

• Minimum bachelor's degree preferably in Marketing, Journalism, Communications, or Public Relations.
• Minimum 4 years of experience in digital content strategy and tactics including social media, content creation, editing, analytics, and SEO.
• Experience writing and editing for SEO, following style guides, and ensuring content accessibility and readability.
• Strong copywriting, proofreading, editing, research, and tone of voice skills.
• Samples of writing, especially websites, blogs, and social media, are required.
• Experience with Adobe and Marketo is a plus.
• Ability to travel 10-15%.
• Excellent collaboration and communication skills.

Nice to Have

• Industry experience in biotech, pharma, med tech, or health tech/digital health.
• Experience in plastic and reconstructive surgery.
• Agency background.

Qualifications

• Bachelor's degree in relevant fields such as Marketing, Journalism, Communications, or Public Relations.

Benefits & Perks

• Competitive compensation package with salary ranges from $99,700 to $164,300 USD annually.
• Performance-based culture with rewards and recognition.
• Investment in associates' well-being and development.
• Flexible work arrangements with a minimum of 4 days in-office per week for most roles.