Manager, Database Marketing

About the Role

Key Responsibilities

• Leads the marketing database evolution to support the company's CRM, advanced analytics and targeted marketing needs
• Leads the development of business requirements for new data elements and functionality in the marketing database
• Structure, direct and perform detailed data collection and analysis of marketing operations, performance metrics, and consumer segmentation to enable growth and efficiency utilizing Microsoft SQL Server Management Studio, Google Analytics, Adobe Campaign and Segment
• Leads the database focused analysts to guide implementation of techniques, campaign reporting and functionality to support targeting and insight development activities
• Develop high-level summaries of analytics and findings in clear and concise terms, including marketing operations process and financial analysis, forecasting, market segmentation, predictive modeling, package analysis, trend analysis, variance analysis and performance reporting
• Identify points of opportunity for enhanced targeting capabilities, and optimization of marketing database and communicate to the Senior Director of Marketing Data and Analytics
• Collaborate with IT on all requirements necessary for system enhancements, campaign execution and projects
• Provide guidance, coaching, and performance evaluations to direct reports
• Partner with internal and external business partners to assess needs, execute special projects, ad hoc reporting and analysis, and develop streamlined solutions
• Ensure adherence to all data privacy policies and develop new processes as necessary to react to changes

Requirements

• BA/BS/bachelor's degree
• 7+ years of related experience
• 4+ years of management or supervisory experience
• Proficiency with SQL-Server, SSIS, Visual Studios, Segment, and Databricks

Nice to Have

• Experience with advanced analytics and predictive modeling
• Experience working with marketing databases and CRM systems

Qualifications

• Bachelor's degree or higher

Benefits & Perks

• Excellent health care options (medical, dental, and vision that encourage preventative care - that start on day 1!)
• Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation or recuperation
• Automatic enrollment in the HGV Retirement Savings Plan
• Deeply discounted rates through the Go Hilton Team Member Travel Program and 50% off at participating hotel-operated restaurants