Manager, Digital Activation - SEO

About the Role

Key Responsibilities

• Develop, implement and manage SEO campaigns and initiatives for enterprise clients to help them achieve their organic search goals.
• Build SEO workflows and project management processes to ensure timely completion of SEO deliverables.
• Analyze search landscape to identify 'quick wins' and longer-term opportunities for improving client organic search rankings, traffic and conversions.
• Conduct technical site audits to address errors and identify technical improvements that will benefit SEO performance (load speed, core web vitals, Schema, canonical tags, etc.).
• Oversee on-site optimizations to ensure core site pages are optimized for target keywords in line with Google's best practices.
• Leverage content gap analysis to identify new content opportunities that will help obtain organic rankings for a wider pool of industry keywords.
• Manage monthly and quarterly SEO reporting: use your analytical skills to mine data for performance insights and strategic recommendations.
• Collaborate with Paid Search team to align on campaigns and keyword territories, and consult on cross-channel integration tactics for efficiencies and visibility improvement.
• Maintain strong relationships with clients and technology partners, making SEO topics approachable to clients via both written and verbal communication.
• Manage junior members of the SEO team to maximize their productivity, job satisfaction, and professional growth.
• Develop case studies and POVs, research new trends and technologies within the SEO space to educate clients and internal teams.
• Leverage industry-standard and proprietary AI tools to automate routine SEO workflows, streamline analysis, and improve scalability of strategic insights.
• Develop and lead implementation of Generative Engine Optimization (GEO) strategies to enhance brand visibility and positioning across leading large language models (LLMs), including ChatGPT, Gemini, and Perplexity.

Requirements

• 3+ years of tactical and strategic experience in SEO either in-house or agency environments.
• Possess a BS/BA in Marketing, Advertising, Communications, Public Relations, Journalism, Statistics or MIS/related technical degree.
• Excellent written/verbal communication skills.
• Experience performing SEO audits and analyses using multiple data sources.
• Technical experience with XML sitemaps, Robots.txt, site migrations and URL re-directs.
• Proven experience using AI-powered SEO tools or custom automation to drive efficiency and scale across SEO projects and initiatives.
• Strong understanding of emerging AI search experiences and Generative Engine Optimization (GEO) best practices to guide content and technical optimizations.
• Great understanding of how SEO knowledge can work with other marketing teams such as paid search and social media.
• Previous management experience is preferred.

Nice to Have

• Experience managing senior stakeholders with a professional demeanor.
• Experience building the narrative and positioning of an agency to share with prospects.

Qualifications

• BS/BA in Marketing, Advertising, Communications, Public Relations, Journalism, Statistics or MIS/related technical degree.

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits