Manager, Digital Copywriter

About the Role

Key Responsibilities

• Lead a team of digital copywriters across web experiences, ensuring high-quality, cohesive, and brand-aligned storytelling.
• Partner with Design, UX, Strategy, and Product Managers on conceptual development, ideation, and execution of digital creative briefs.
• Collaborate with Brand Strategy, Digital Strategy, Content, Campaigns, Product Marketing, Development, SEO, Web Production, and Events to bring brand and product stories to life online.
• Partner with the lead UX manager to develop and implement content strategies across projects.
• Guide copywriters in working with designers to create innovative storytelling experiences.
• Collaborate in Figma with designers to develop UX concepts through copy that is clear, engaging, and action-oriented.
• Leverage industry knowledge and understanding of audience types to craft relevant copy for okta.com and auth0.com.
• Establish and maintain the Okta voice and tone, guiding other writers and project owners.
• Lead the team in telling product stories in a simple, interesting, and engaging manner.
• Coach and mentor junior writers, providing feedback, creative direction, and professional development.
• Ensure editorial quality through QA processes, maintaining clarity, tone, and technical accuracy.
• Support creative ideation, feedback exchange, and the delivery of innovative digital storytelling ideas.
• Present to executives to gain alignment and buy-in.
• Champion storytelling excellence and push creative boundaries to differentiate the brand.

Requirements

• BA in English, Communications, Journalism, Marketing, or related field; BFA/creative writing background is a plus.
• 10+ years of copywriting experience in a creative agency or client-side environment, including 2+ years in leadership or management.
• Deep experience in B2B/tech, with a strong understanding of cybersecurity or developer audiences preferred.
• Hands-on expertise in developing creative solutions for websites and digital campaigns.
• Exceptional copywriting skills and strong knowledge of content strategy.
• Experience in QA and attention to detail.
• A world-class portfolio demonstrating original thinking and storytelling ability.
• Outstanding presentation skills with experience pitching strategic ideas.
• Ability to understand user journeys and personas through systems thinking.
• Highly organized, detail-oriented, and capable of managing multiple projects with shifting priorities.
• Self-starter who works well in collaborative, cross-functional teams with internal partners, freelancers, and agencies.

Nice to Have

• Experience with Figma and digital design collaboration.
• Creative background in BFA or related fields.
• Experience in storytelling for digital campaigns and product narratives.

Qualifications

• Educational background with a BA in English, Communications, Journalism, Marketing, or related field; BFA/creative writing is a plus.
• 10+ years of copywriting experience with leadership exposure.
• Strong portfolio showcasing digital storytelling and copywriting excellence.

Benefits & Perks

• Competitive salary range between $143,000-$215,000 USD (California, Colorado, New York, Washington) or CAD 120,000-$180,000 (Canada).
• Equity, bonus, and comprehensive benefits including health, dental, and vision insurance.
• 401(k) plan, flexible spending account, paid leave including PTO and parental leave.
• Additional perks such as healthcare spending, telemedicine, and total rewards programs.
• Opportunities for social impact, talent development, and community building.