Manager, Digital - Creative Assets

About the Role

Key Responsibilities

• Oversee the creative strategy, execution, performance, and reporting of media campaigns across all buying platforms
• Be the primary client contact for creative assets, responsible for building client-facing materials, presenting, and following through
• Serve as the creative asset expert for campaign performance and optimization, providing insights into strategies and tactics to meet client goals
• Build training materials and best practice documentation
• Oversee the work of multiple specialists, train technical knowledge, and manage workflow
• Coordinate assets and tags with vendors and ensure campaigns meet KPIs
• Manage media budgets, invoices, and oversee campaign pacing across digital media portfolios
• Collaborate with cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and innovative strategies
• Report to the Digital Media Director

Requirements

• 3+ years of experience in creative management and/or digital media buying and planning, with a focus on programmatic strategy, execution, and People Based Marketing
• Experience with in-platform execution in DSP platforms such as DV360, Google Ads, The Trade Desk, Amazon DSP
• Passion for media and supporting technologies like ad serving, audience management tools, inventory applications, and third-party ad tags
• Experience with multiple media buying strategies including self-service, managed buyer, and partner negotiations
• Interest in data analytics and its impact on campaign performance
• Bachelor's degree from an accredited college or university
• Proficiency in Microsoft Office, especially Excel and PowerPoint
• Professional client communication skills, both written and verbal
• Enthusiasm for the future of brand advertising on the web

Nice to Have

• Experience with programmatic strategy, execution, and People Based Marketing
• Knowledge of media buying platforms and tools
• Interest in data analytics and digital advertising innovations

Qualifications

• Bachelor's degree from an accredited college or university

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave