Sony Music Entertainment logo

Manager, Digital Marketing

Sony Music Entertainment

New York, NY
Full Time
Mid Level
65k-80k
about 2 months ago

Job Description

About the Role

As a Digital Marketing Lead at Sony Music Entertainment, you will run point across all digital strategies and activations for 6-10 artists and projects at any given time. The role involves managing audience and content development, social media marketing, online promotion, influencers, and advertising. The position aims to build a diverse portfolio of partnerships and interactions to support overall marketing efforts, working closely with key social and music partners like TikTok, Instagram, Twitter, and YouTube to create campaigns that drive awareness and streams.

Key Responsibilities

  • Responsible for setting goals for our artists/projects, and building out timelines, content, and activations meant to achieve those goals.
  • Secure artist and partner buy-in and execute across all ideas and activations.
  • Oversee social and platform optimization and delivery logistics.
  • Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists' teams and executing the campaigns.
  • Manage multiple social accounts, ensuring activity and growth, and deliver creative content including custom videos, VR lenses, memes, and more.

Requirements

  • Must have at least 3 years of experience running point on digital campaigns for artists and projects, with label experience preferred.
  • Deep and thorough knowledge of the modern music scene and understanding of its history.
  • Experience working with staff from social platforms is preferred.
  • Understanding of digital analytics tools such as YouTube analytics, Crowdtangle, and Google Trends.
  • Ability to work during normal business hours and attend music events at night.
  • Open-mindedness, passion for music, collaboration skills, and positive energy.

Nice to Have

  • Experience in working with staff from social platforms.

Qualifications

  • At least 3 years of experience in digital campaigns for artists or projects.

Benefits & Perks

  • Inclusive, collaborative, and global community environment.
  • Modern office designed to foster productivity, creativity, and teamwork.
  • Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K with employer matching.
  • Voluntary benefits such as identity theft protection, pet and mental health resources, fertility coverage, paid leave for childbirth, bonding, caregiving, and support for developmental disabilities and neurodiversity.
  • Reimbursement for adoption, surrogacy, tuition, and student loans.
  • Investment in professional growth and development.
  • Time off for a winter recess.

Working at Sony Music Entertainment

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by law.

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Job Details

Posted AtAug 5, 2025
Job CategoryDigital Marketing
Salary65k-80k
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About Sony Music Entertainment

Website

sonymusic.com

Location

New York, NY

Industry

Manufacturing and Reproducing Magnetic and Optical Media

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