Manager, Digital Marketing

About the Role

Key Responsibilities

• Work with an agency to overhaul and manage the company website, ensuring optimal user experience and conversion optimization.
• Develop and execute an SEO strategy to increase organic traffic and improve search rankings.
• Create and manage email marketing campaigns targeting customers and franchisees for engagement and retention.
• Implement and produce design solutions from concept to finished artwork with guidance from the Marketing Director.
• Oversee and optimize online reputation and business listings for all franchisees.
• Lead the social media strategy across multiple platforms, enhancing brand awareness and customer interaction.
• Oversee video production for marketing campaigns, social media, and franchisee training, ensuring high-quality and engaging content.
• Utilize Google Analytics and other tools to track and optimize digital performance.
• Develop compelling content marketing strategies, including blog posts, website copy, and franchisee resources.
• Manage PPC and digital advertising campaigns to drive lead generation and brand visibility.
• Collaborate with franchisees to provide localized digital marketing support.
• Oversee and improve the franchise intranet site, ensuring seamless communication and resource accessibility for franchisees.
• Stay updated on industry trends, emerging digital tools, and best practices to keep the company ahead of the curve.
• Assist with various strategic projects and duties as assigned by the Marketing Director.

Requirements

• Bachelor's degree in marketing, Business or related field.
• 3-5+ years of experience in digital marketing, with a focus on SEO, website management, and content marketing.
• Proven experience managing websites, email marketing, and social media strategies.
• Proficiency in Google Analytics, SEO tools (Ahrefs, SEMrush, Moz), email platforms (Constant Contact, HubSpot, or similar).
• Working knowledge of Microsoft Excel, Word, PowerPoint, and Adobe Creative Suite.
• Strong analytical skills and ability to translate data into actionable strategies.
• Excellent copywriting and content development skills.
• Strong understanding of graphic design standards, concepts, terms, and technical capabilities.
• Ability to work independently and show initiative.
• Strong written and oral communication skills.
• Detail-oriented with a high degree of accuracy.
• Resourcefulness to gather information and see projects through even if roadblocks are encountered.

Nice to Have

• Experience in franchise marketing or multi-location businesses.
• Experience with video production and editing for digital marketing and social media.

Qualifications

• Bachelor's degree in marketing, Business or related field.