Manager, Digital Marketing Analytics

About the Role

Key Responsibilities

• Oversee the development and execution of measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
• Guide and mentor a team of analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
• Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear communication to drive campaign optimization and exceed client expectations.
• Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
• Identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate with internal and external partners to ensure seamless campaign measurement and analysis.

Requirements

• 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.

Nice to Have

• Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Qualifications

• Experience in online marketing, web analytics, or research.
• Leadership and mentorship experience.
• Strong project management skills.

Benefits & Perks

• A comprehensive benefits package supporting well-being.
• Ongoing professional development opportunities.
• Work-life balance support.