Manager Digital Marketing and Technology

About the Role

Key Responsibilities

• Oversee daily operations of marketing platforms like HubSpot and Adobe Experience Manager, including setup, testing, scheduling, monitoring, platform integrations, troubleshooting, and collaborating with developers.
• Lead performance initiatives by running A/B and multivariate tests, analyzing results to optimize performance, and developing automation strategies with segmentation, personalization, and AI tools.
• Maintain clean and standardized data fields, integrate data systems, and refine performance dashboards to drive continuous improvement.
• Create and manage project timelines to ensure timely execution of marketing initiatives.
• Identify and implement process and platform improvements to enhance operational efficiency.
• Partner with marketing, sales, IT, and strategy teams to align technologies with business goals.
• Share insights and stay current on marketing tech trends, incorporating competitive learnings to inform strategy and execution.
• Provide training and support on HubSpot and Adobe Experience Manager to enhance team capabilities and ensure high-quality execution.

Requirements

• Bachelor's Degree required in marketing, business, or related field.
• Demonstrated experience in marketing operations, CRM, or a similar role.
• Proficiency in digital marketing, marketing automation, and CMS tools (e.g., HubSpot Marketing Hub and Adobe Experience Manager).
• Expertise in using web analytics, A/B testing, site personalization, and user journeys to identify improvement opportunities.
• Adept at working in a cross-functional, matrixed organization.
• Experience in hands-on data standardization and cleansing to ensure CRM data integrity, consistency, and usability across complex digital ecosystems.
• Proven ability to lead complex projects with strong organizational discipline while navigating cross-functional, matrixed environments.

Nice to Have

• Experience with marketing automation and digital marketing strategies.
• Knowledge of AI tools and advanced personalization techniques.
• Experience working in a highly complex route-to-market environment.

Qualifications

• Educational background in marketing, business, or related field.

Benefits & Perks

• Medical, dental, vision, life, accidental death & dismemberment insurance.
• Employee assistance program, short-term and long-term disability insurance.
• Voluntary income protection benefits such as supplemental life and accident insurance.
• 401(k) plan with company contributions.
• Part-time employees may have access to benefits on a pro-rated basis.