Manager, Digital Marketing

Crate & Barrel

Northbrook, IL

Full Time

Senior

68k-90k

14 days ago

Job Description

About the Role

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. We deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes. Our iconic brand has been building its story for over 60 years, from our first store in Chicago in 1962 to today’s digital innovations engaging millions of customers. We are looking for a driven professional with an inclusive mindset to join our team as a Manager, Digital Marketing, responsible for project management, analysis, and day-to-day QA of agency execution across the Crate and Barrel brand for Digital Media to drive traffic, sales, and customer development through data-driven optimizations and innovative testing strategies.

Key Responsibilities

Facilitate direction and guidance for digital channel execution to agencies, covering paid search, programmatic display, online video, CTV, affiliate, and paid social, while considering customers' multichannel experience
Lead implementation of channel-level strategy
Manage program budgets, pacing along with reporting and analysis
Oversee key vendor and agency relationships, ensuring effective collaboration and execution
Enhance digital media programs by using state-of-the-art tools and automation whenever possible
Drive topline sales through increased marketing contributions to e-commerce, retail, and overall performance via data-driven optimizations
Serve as an expert on digital media within the company and create awareness of its opportunities and challenges
Implement and improve account management processes such as creative development, audience-specific strategies, and overall optimization
Work cross-functionally across paid and organic media and brand teams to manage strategy across audiences, geo, promotions, etc.
Conduct deep-dive analyses and reporting to inform strategy, optimization, and other key decision-making
Partner with marketing analytics and customer analytics teams to refine tactics and improve campaign performance
Leverage Media Mix Modeling to optimize media mix and allocation for maximum ROI
Work toward automation of repetitive daily/weekly/monthly tasks
Collaborate with Creative on ad development and testing
Participate in projects that increase the department's technical capabilities, improve data structures and data integrity, and promote new strategic efforts

Requirements

Ability to serve as Digital Media expert including Search, Social, Video, Affiliate, and Display both in-house and with agency partners
Attention to detail and the ability to manage multiple projects at once
Eager to learn with a growth mindset
Strong analytical skills with a proven record of finding insights by analyzing data
Strong project management skills
Understand customer needs and trends for our core consumer
5 years experience in Digital Marketing, Digital Media or Paid Social, e-commerce, Analytics, or a related field
Bachelor's degree in marketing or analytics or equivalent work experience
Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), SQL, Access or related knowledge
Familiarity with Google Ad Tech Stack is a strong plus
Media Mix Modeling Experience preferred
Advanced proficiency in Excel required
Ability to work in an on-site role (Monday through Thursday) with remote flexibility on Fridays
Pay range awareness and ability to meet deadlines and achieve goals with vendors or third parties

Nice to Have

Familiarity with Google Ad Tech Stack
Media Mix Modeling Experience

Qualifications

Bachelor's degree in marketing or analytics or equivalent work experience
Minimum 5 years experience in relevant digital marketing fields
Proficiency in Web Analytics tools and Excel

Benefits & Perks

Salary starting at $68,000 annually up to $90,000 annually, with potential adjustments based on location and law
Eligibility for bonuses, sales incentives, and long-term incentives

Working at Crate & Barrel

We think you should be too. Our culture is driven by a shared passion for our customers, a spirit of fun, and a commitment to innovation and high-quality service. We value inclusivity, continuous learning, and collaboration across teams to achieve our goals.

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