Manager, Digital Marketing (Hybrid)

About the Role

Key Responsibilities

• Partner with various media channel managers to execute Belk Partner Marketing campaigns.
• Account management, campaign planning/trafficking, budget management, and testing ideation and execution.
• Ownership of campaign structure, tactical direction, optimization, spend, and return on ad spend.
• Coordinate design with content teams to develop campaign assets.
• Curate and advise merchant counterparts and executives on utilizing marketing dollars for strategies and promotions.
• Plan and forecast weekly spend for the business unit and finance.
• Determine and allocate monthly budget to hit ROAS targets and manage invoices timely.
• Analyze and leverage data to make informed decisions to increase sales and reduce costs.
• Lead and deliver campaign and monthly reporting recaps.
• Partner with the Director on process improvement, change management, and system needs based on the competitive landscape.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or relevant experience.
• 4-6 years of experience in building out and optimizing a Digital Marketing program and budget for a large-scale retailer.
• 1-3 years of leadership experience.
• 1-3 years of experience with Adobe Analytics.
• Solid organization, written and verbal communication skills.
• Strong analytical skills and finance acumen.
• Understanding of Internet-based consumer behavior and direct marketing principles.
• Ability to offer creative marketing solutions based on data analysis.
• Experience with social platforms such as Meta, off-site display, Pinterest, TikTok.
• Experience with project management tools like Monday.com and Clickup.

Nice to Have

• Experience with social platform advertising (Meta, Pinterest, TikTok).
• Experience with project management tools (Monday.com, Clickup).

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or relevant experience.

Benefits & Perks

• Medical, Dental, and Vision insurance.
• 401K with Matching Contribution.
• Generous Paid Time Off (PTO).
• Merchandise Discounts.
• Paid Maternity and Paternal Leave.
• Growth and Professional Development Opportunities.
• Employee Assistance Programs.
• Education and Tuition Reimbursement Programs.