Manager, Digital Marketing - Social

About the Role

Key Responsibilities

• Implement social media strategies that grow audiences, increase engagement, and amplify Herbalife's global brand and reputation.
• Develop strategic digital campaign plans aligned with company priorities and communication objectives.
• Analyze performance across digital platforms and translate insights into optimization recommendations and data-informed strategies.
• Ensure alignment between digital communications and global corporate messaging by partnering with brand, marketing, and regional teams.
• Work closely with consumer affairs, customer experience, product marketing, and regions to stay in the loop on new products and company initiatives—and share insights on recurring questions, trends, and topics coming from online audiences.
• Coordinate content calendars and publishing timelines for multiple social platforms.
• Identify and leverage cultural moments, UGC, influencer engagement, and trending topics to keep content relevant and responsive.
• Regularly report on performance metrics, community sentiment, and emerging trends to partners and leadership.
• Support SEO best practices across digital content and campaigns.

Requirements

• 7+ years of experience in brand management, digital marketing, and/or consumer strategy—particularly in managing content marketing and/or growing social media platforms at scale.
• Demonstrated success developing and implementing digital strategies that deliver measurable business results.
• Deep passion for and understanding of social media platform equity, functionality, and analytics/reporting.
• Knowledge of SEO and content optimization strategies for digital growth.
• Strong project management and communication skills, with the ability to manage multiple stakeholders and timelines.
• Strategic thinker with proven ability to set priorities, manage multiple workstreams, and perform effectively in a fast-paced environment—especially under pressure, shifting priorities, and tight deadlines.
• Detail-oriented, self-motivated, and comfortable presenting to senior leadership.
• Bachelor's degree required.

Nice to Have

• Creative skills like design, video editing, or photography are a plus, but not required.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, HSA, FSA, Basic Life/AD&D, Short-Term and Long-Term Disability, and Employee Assistance Program (EAP).
• Voluntary Benefit Programs such as 401(k), Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance.
• Paid time off including U.S. Holidays, Floating Holidays, Vacation, Sick Time, Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave, and time off for voting.