Manager, Digital Strategy

About the Role

Key Responsibilities

• Lead the development and functionality of the digital customer strategy for the PLP & PDP.
• Partner closely with digital cross-functional teams to define outcomes that align with the strategy and reach long-range plans.
• Facilitate connection and remove barriers for internal stakeholders by leveraging customer insights, data, and collaboration with UX and Customer research.
• Serve as the primary point of contact and SME for existing tools used to drive shopability on PLP and PDP.
• Define and evolve reporting capabilities and KPIs to track effectiveness, including Search, PDP Score Cards, and digital shelf effectiveness.
• Establish operational guardrails of operational excellence to unlock strategic opportunities for business users.
• Collaborate with leadership of Digital Strategy and Product teams to help form prioritization and assess customer or business impact.
• Oversee PDP Category Content strategy and information inputs to enhance customer Add-to-Cart confidence.
• Own and develop vendor relationships into strategic partnerships for growth engines and tools.

Requirements

• Bachelor's degree in Business, strategic consulting, product management, or equivalent work experience.
• Minimum 3-5 years of experience in OMNI or digital business, with a preferred background in Site Merchandising, Digital Buying, strategy, product management, or digital analytics.
• Strong understanding of digital and omni-channel businesses, preferably in retail.
• Excellent cross-functional collaboration, communication, and organizational skills.
• Proficiency with digital analytics tools such as Adobe Analytics or Google Analytics.
• Thorough understanding of all digital shopping journeys on a PLP or PDP.
• High internet savviness and enthusiasm for digital trends.
• Ability to understand and explain complex issues and communicate high-level insights.
• Strong analytical skills with the ability to interpret financial and numerical data.
• Ability to influence and align business, product, and technology leaders.
• Proficiency with Microsoft Office applications, including intermediate Excel and Word skills.

Nice to Have

• Experience in retail digital businesses.
• Experience with digital analytics tools beyond Adobe or Google Analytics.
• Experience in site merchandising, digital buying, or digital strategy roles.

Qualifications

• Bachelor's degree in Business, strategic consulting, product management, or equivalent work experience.
• Minimum 3-5 years experience in OMNI or digital business.

Benefits & Perks

• Pet-friendly environment, bring your pets to work.
• On-site Dog Park.
• Top Dog gym with equipment, fitness classes, massage therapists, and personal trainers.
• Sit & Stay Café serving fresh breakfast and lunch options.
• On-site coffee bar.
• Lil Paws learning center and onsite paid daycare.
• Volunteer events with PetSmart Charities.
• Access to PetSmart benefits and a supportive workplace culture.