Manager, Digital Strategy, Global Campaigns Virtual Programs

About the Role

Key Responsibilities

• Develops and manages a team of digital marketers, setting the functional strategy and core development of the team
• Manages and executes key strategic, cross-functional, operational initiatives across core business priorities
• Liaises with Digital Marketing Stakeholders across strategic initiatives including website migrations, site merchandising process optimizations, global lead scoring, digital compliance, Thought Leadership, EBR process, and digital integration with other AWS Marketing teams
• Leads the coordination of digital agency integration with Product and Solution Campaigns
• Drives A/B, multivariate, and incrementality testing to arrive at data-driven conclusions for campaign frameworks
• Develops and implements targeting and segmentation best practices for AWS Marketing
• Develops and executes test plans across all channels
• Establishes and maintains scalable processes for paid and owned channel activation
• Drives efficiencies and scale in designing customer lifecycle experiences
• Supports operational initiatives for localization processes for global deployments
• Collaborates with internal managers, in-region Field teams, external agencies, PMM, and other stakeholders to create optimal customer experiences
• Communicates results to senior leadership and uses data to measure impact and identify improvements

Requirements

• 6+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• 3+ years of team management experience
• 3+ years of marketing automation experience
• Experience with marketing automation tools such as Salesforce, Marketo, Adobe Analytics
• Experience with digital marketing campaigns and operational planning
• Ability to work strategically and tactically, with strong project management skills
• Excellent communication skills for presenting to senior leadership
• Ability to analyze data and metrics to measure impact and improve campaigns
• Comfort dealing with ambiguity and rapidly changing priorities

Nice to Have

• Experience with AWS or B2B marketing
• Knowledge of global digital campaign deployment and localization processes
• Experience with web analytics and digital measurement tools

Qualifications

• Educational background not explicitly specified in the description

Benefits & Perks

• Competitive salary ranging from $124,100 to $205,200 annually, based on location and experience
• Potential for equity, sign-on payments, and other compensation
• Full range of medical, financial, and other benefits
• Relocation assistance within the USA