Manager, E-Commerce

About the Role

Key Responsibilities

• Own digital performance across paid and lifecycle channels.
• Oversee the day-to-day execution of email, SMS, and paid media programs in partnership with external vendors.
• Monitor and report on key metrics such as traffic, conversion, CAC, and LTV; identify and address underperformance.
• Partner with the Senior Director of Marketing to adjust spend, audience targeting, and content strategy as needed.
• Manage the creative and campaign workflow across digital touchpoints.
• Collaborate with in-house Creative and Brand teams to develop and brief digital content.
• Ensure on-time delivery of paid assets, email sends, and promotional updates.
• Coordinate messaging alignment across lifecycle, paid, and product campaigns.
• Maintain and optimize e-commerce infrastructure, including site merchandising updates, PDP accuracy, and homepage refreshes.
• Support launches, promotions, and product drops from a site and email/SMS perspective.
• Identify opportunities for A/B testing or UX improvements in partnership with agencies or developers.
• Forecast, report, and partner cross-functionally with Finance on sales forecasts and reporting.
• Maintain visibility into channel ROI and recommend optimizations.
• Work closely with Merchandising on promotional planning and site readiness.

Requirements

• 4-6 years of experience in e-commerce or growth marketing at a consumer brand or agency.
• Strong working knowledge of email/SMS marketing, paid media, and site merchandising.
• Hands-on experience with tools such as Klaviyo, Shopify, and Meta Ads Manager.
• Ability to manage agencies and vendors to meet performance goals.
• Solid analytical skills; able to interpret and present data to inform decisions.
• Strong project management skills with attention to detail and ability to meet deadlines.
• Creative eye and familiarity with brand-forward digital execution.
• Owner's mindset; comfortable working independently and collaboratively in a fast-paced environment.

Nice to Have

• Experience with Google Analytics and Looker.
• Familiarity with project management tools like Asana and Notion.
• Experience with creative workflow tools such as Figma.
• Knowledge of CX stack tools like Loop Returns, Zendesk, and Yext.

Qualifications

• Experience with e-commerce platforms and digital marketing tools.
• Proficiency in analytics and reporting tools.
• Strong project management and organizational skills.

Benefits & Perks

• Flexible work environment (3 days in office, 2 days remote).
• Comprehensive Medical, Dental, and Vision Insurance (including mental health plans).
• Access to mental health and work/life resources, including online therapy and support services.
• Voluntary Life Insurance.
• Health and commuter tax-advantaged accounts.
• Stock options in connection with the company's equity plan.
• 401(k) retirement savings plan.
• Paid time off, sick leave, and parental leave.
• Paid sabbatical after 4 years of service.
• Exclusive employee discounts on piercings and jewelry.
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, and healthy rewards.