Manager, eCommerce and Merchandising (SEO)

Aspen Dental

Schiller Park, IL

Full Time

Senior

100k-135k

13 days ago

Job Description

About the Role

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting over 20,000 healthcare professionals and team members across nearly 1,500 offices in four categories: dental care, urgent care, medical aesthetics, and animal health. The company provides centralized business support services to power consumer-facing brands like Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. The role of Manager, eCommerce and Merchandising is to serve as the strategic general manager of local and provider-level digital merchandising strategies on AspenDental.com, creating high-performing, localized digital experiences to support patient acquisition and field team needs.

Key Responsibilities

Own the end-to-end strategy and execution of doctor and office-level digital merchandising across the website.
Partner with merchandising, SEO, and content teams to launch hyper-local promotions, service category pages, and seasonal initiatives.
Support ideas and execution of site modules, banners, or merchandising strategies that drive local business outcomes such as appointments and revenue, including digital asset management.
Oversee programs to collect, moderate, and display patient reviews and experience summaries both on-site and offsite.
Ensure the completeness and quality of doctor profiles, including bios, credentials, headshots, and custom content.
Support doctors in personalizing their digital presence by customizing templates to showcase unique expertise, services, or patient stories.
Lead publisher and local listing strategies across platforms like Google Business Profiles and third-party directories.
Collaborate cross-functionally to maintain data integrity, optimize profiles, and localize content across all listings.
Monitor review volume and sentiment trends; produce regular trend and performance reports.
Partner with field marketing teams to understand local needs and translate them into personalized, high-converting digital experiences.
Serve as the primary point of contact for field inquiries related to listings or profile updates and coordinate internal support for resolution.
Respond to and resolve field-level questions regarding review display, response policies, and moderation protocols.
Help pilot new ideas for personalized, high-impact local content experiences across web and publisher platforms.

Requirements

5 years of experience in digital marketing, eCommerce, or site merchandising, ideally with multi-location service businesses.
Strong understanding of local SEO, listings management, reputation strategies, and their connection to patient/customer acquisition.
Demonstrated success in cross-functional collaboration with marketing, analytics, product, and field teams.
A passion for operational excellence and the ability to manage multiple tasks without sacrificing detail or quality.
Familiarity with platforms such as Birdeye, Yext, Podium, Reputation.com, BrightLocal, or similar preferred.
Excellent verbal and written communication skills, including field-facing communication.

Nice to Have

Experience with platforms such as Birdeye, Yext, Podium, Reputation.com, BrightLocal, or similar.

Benefits & Perks

Annual salary range of $100,000-$135,000.
Generous benefits package including paid time off, health, dental, and vision insurance.
401(k) savings plan with company match.

Apply Now