Manager- Email and Events

About the Role

Key Responsibilities

• Lead the development and execution of segmented email campaigns aligned with enrollment goals.
• Write compelling subject lines, body copy, and calls to action (CTAs) that drive engagement.
• Collaborate with creative and digital teams to design effective templates and visuals.
• Conduct A/B testing and optimize emails based on performance data and KPIs.
• Promote recruitment events through targeted email campaigns and digital assets.
• Coordinate with Admissions and Enrollment Marketing on event logistics and follow-up communication.
• Manage campaign performance tracking and provide recommendations to increase engagement.
• Build workflows, email programs, and nurture streams within Marketo.
• Ensure alignment with Salesforce for lead tracking and segmentation.
• Create and maintain landing pages and triggered communications tied to the enrollment funnel.
• Maintain the email marketing calendar and align efforts with digital campaigns.
• Share performance insights and campaign learnings with internal stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• At least five years of experience managing email marketing and event campaigns.
• Strong copywriting skills with a proven ability to craft persuasive, action-driving email content.
• Hands-on experience with platforms such as Marketo and Salesforce.
• Data-driven mindset with the ability to use performance metrics and A/B testing to optimize strategies.

Nice to Have

• Marketo certification.
• Experience in higher education or enrollment marketing.
• Familiarity with email deliverability, ADA compliance, and data privacy standards.
• Experience writing for diverse audiences and tailoring messages across segments.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of five years of relevant experience.

Benefits & Perks

• Salary range of $65,000 to $75,000 annually.
• Hybrid work environment with two days per week on-site in Albany, NY.
• Remote flexibility.