Manager I, RevOps

About the Role

Key Responsibilities

• Own and optimize the marketing technology ecosystem, managing marketing, project, and community platform tools.
• Oversee system integrations across marketing, sales, CRM, and analytics platforms, ensuring seamless data flow, visibility, and alignment with go-to-market operations.
• Manage vendor relationships and platform performance, including contracts, renewals, and tool evaluation to support evolving business needs.
• Develop scalable campaign operations processes, including asset QA, audience segmentation, campaign planning, and lead tracking.
• Collaborate cross-functionally with internal stakeholders (RevOps, Product Marketing, Creative, and Content) to streamline campaign execution, reporting, and feedback loops.
• Define and maintain lead scoring, routing, and lifecycle models to support both product-led growth and sales-led motions in alignment with revenue goals.
• Build and maintain performance dashboards and attribution models, driving visibility into the marketing funnel, CAC, ROAS, and MQL-to-pipeline conversion.
• Translate analytics and performance insights into recommendations that inform campaign optimization and marketing budget allocation.
• Partner with internal stakeholders (RevOps, Sales, and Customer Success) to unify processes, reporting, SLAs, and customer journey workflows across the revenue organization.
• Lead and mentor a high-performing team focused on marketing operations and analytics, fostering a culture of innovation, accountability, growth, and continuous improvement.

Requirements

• 7+ years of experience in marketing operations, marketing automation, or revenue operations.
• 3+ years of experience in people management or team leadership.
• Proven success in B2B SaaS or EdTech, supporting both sales-led and PLG motions.
• Deep understanding of marketing automation platforms (HubSpot required), CRM systems (e.g., Creatio, Salesforce), and integration tools (e.g., Zapier).
• Strong knowledge of campaign architecture, funnel optimization, and lifecycle marketing strategies.
• Proficient in using analytics tools (e.g., Tableau, Power BI) and managing compliance (e.g., GDPR, CAN-SPAM).
• Familiarity with RevOps principles, reverse ETL tools, CDPs, and data interoperability best practices.
• Proficient in funnel analytics, campaign measurement, and lead management frameworks.
• Exceptional project management and cross-functional communication skills.
• Ability to translate business needs into technical requirements and scalable solutions.
• Comfortable working in fast-paced, distributed teams with multiple stakeholders.

Nice to Have

• Advanced certifications (HubSpot, Salesforce, SQL, GA4) a plus.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or a related field.

Benefits & Perks

• Medical, dental, vision insurance
• HSA and FSA options
• Generous earned time off
• 401K and student loan repayment
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance-based incentive pay
• Short- and long-term disability
• Robust wellness program