Manager, Influencer Marketing

About the Role

Key Responsibilities

• Build and own ZoomInfo's influencer strategy, prioritized to ICPs and high-impact channels such as LinkedIn, YouTube, Substack, podcasts, newsletters, and niche communities.
• Evolve and codify the operating model including tiering criteria, outreach and vetting, briefing frameworks, pricing/compensation, and a test-and-learn roadmap.
• Launch always-on programs alongside campaign-specific activations tied to launches, product moments, and demand plays.
• Source, evaluate, and recruit high-fit creators; negotiate scopes and compensation; manage agency/platform partners as needed.
• Build a diverse roster of creators and maintain strong relationships that add value over time.
• Translate GTM narratives into creator briefs; ensure content aligns with brand and product strategy for each channel.
• Orchestrate cross-channel distribution, including paid amplification and content repurposing across owned channels.
• Identify key in-person events for live creative activations such as creator houses, event coverage, and brand awareness campaigns.
• Define KPIs such as reach, engaged views, CTR, source traffic, MQLs, pipeline influence, and ROI.
• Implement tracking mechanisms and build reports with Marketing Analytics and Business Ops, with impact attribution in Salesforce/Tableau.
• Own budget, forecast spend, and optimize costs without sacrificing quality.
• Enforce FTC disclosure guidelines and platform policies, partner with legal and procurement, and maintain brand safety standards.
• Manage, coach, and develop the Influencer Marketing Coordinator, setting clear goals and growth plans.
• Align with cross-functional teams to integrate creator moments across campaigns and major launches.
• Utilize AI to speed sourcing, generate briefs, automate reporting, and produce campaign insights.

Requirements

• 6-8+ years in influencer/creator marketing or social marketing, with a strong preference for B2B experience.
• 2+ years of people management experience, coaching and scaling early-career talent.
• Proven ability to build or scale an influencer program tied to business outcomes such as pipeline, revenue, or brand lift.
• Strong negotiation skills and experience structuring multi-tier deals with creators, paid placements, and performance-based arrangements.
• Creative judgment and brief-writing skills to guide creators in producing content that resonates with audiences and buyers.
• Analytical mindset with fluency in attribution, experiment design, UTMs, and funnel instrumentation.
• Deep familiarity with platforms including LinkedIn, YouTube, Substack, podcasts, and newsletters.
• Working knowledge of influencer platforms, social analytics, BI/reporting tools, and project management tools.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally and build strong relationships with internal and external stakeholders.
• Passion for influencers, creators, social media, and the future of B2B marketing.
• Curious mindset with a willingness to learn quickly and adapt.

Nice to Have

• Experience with influencer platforms, social analytics, BI/reporting tools, and project management tools.
• Experience in B2B marketing is strongly preferred.