Senior Influencers and Affiliates Manager

About the Role

Key Responsibilities

• Guide the strategy for influencers and affiliates, involving digital collaborators on social media platforms to advertise Stanley products, collaborations, and brand efforts.
• Establish and track benchmarks for influencer marketing campaigns, applying findings to improve future campaigns.
• Manage internal and external social influencer partners to bring campaigns to life from strategy to publishing and optimization.
• Partner with social strategy and social creative partners to integrate influencer, affiliate, and creator content into broader social marketing campaigns.
• Engage with cross-team partners in marketing, creative, PR, DTC, paid media, events, and beyond to support pivotal launches and strategic moves.
• Ensure consistent messaging and execution for global influencer content, guiding regional teams to partner with relevant creators for local audiences.
• Perform analysis of creator trends and reporting to improve future partnerships and identify emerging partners.
• Supervise junior team members, offering mentorship, managing performance, providing campaign direction, and overseeing operations.

Requirements

• 6+ years of non-internship influencer and affiliate experience with proven success managing brand channels and digital communities.
• Passion for industry trends and identifying emerging creators.
• Understanding of who Stanley should partner with, why their content resonates, and how to most impactfully collaborate.
• Expertise in influencing and affiliate reporting, with experience analyzing performance data to evaluate business impact.
• Strong written and verbal communication skills to influence key collaborators.
• Outstanding project management skills to handle multiple projects in a fast-paced environment.
• Experience presenting campaign work, metrics, and insights to senior leadership and collaborators.

Nice to Have

• Experience working in a hybrid work environment.
• Knowledge of social media platforms and digital marketing tools.

Qualifications

• Relevant professional experience in influencer and affiliate marketing.

Benefits & Perks

• Annual bonus based on company and individual results.
• Employee benefits including dental, vision, 401(k), and more.
• Personalized time off and 14 paid holidays.