Manager, Marketing Analytics

About the Role

Key Responsibilities

• Lead a team of data analysts to support the diverse needs of a global marketing organization.
• Drive strategic analytics initiatives to improve the efficiency and impact of the growth of Strava's community and subscription product.
• Establish a learning agenda to create a foundation for robust marketing and product strategies.
• Partner with product and marketing teams to design and interpret A/B tests to drive explainable subscription and user retention outcomes.
• Collaborate with the broader data community at Strava (Data Science, Machine Learning, Data Platform, etc) to collectively improve our technological craftsmanship.

Requirements

• 5+ years of full-time experience in analytics, data science, or other quantitative domains supporting growth marketing teams.
• 2+ years of experience leading high-functioning analytics teams.
• Highly proficient with SQL and experience with Business Intelligence tools (e.g., Tableau).
• Experience with experimentation and statistical methods to estimate incremental impact of marketing campaigns (e.g., time-series modeling, econometric methods).
• Hands-on experience working with statistical programming languages (e.g., R, Python).
• Understanding of data pipeline concepts (e.g., ETL, scripting common analysis workflows).

Nice to Have

• Experience supporting growth marketing teams.
• Experience with designing and interpreting A/B tests.
• Familiarity with statistical modeling and econometric methods.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in analytics or data science is required.

Benefits & Perks

• Salary range of $230,000 - $245,000 (base compensation only).
• Total rewards programs reflecting market-based pay.
• Flexible hybrid work model with approximately three days per week on-site.
• Opportunity to join a global community of active people and make an impact.