Manager, Marketing Analytics

About the Role

Key Responsibilities

• Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance, and spend flighting.
• Manage and coach a team of analysts to deliver actionable insights, set clear priorities, and ensure high-quality execution that drives marketing strategy decisions.
• Develop and maintain analytical frameworks to better understand customers and inform reach channel marketing strategy decisions.
• Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback.
• Present key findings to senior leadership to inform business decisions.
• Collaborate cross-functionally with teams focused on customer LTV, casino product, and integrated marketing strategy.
• Leverage data visualization skills to track operational metrics, generate insights, and develop ideas, business cases, and performance measurements.

Requirements

• Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or a relevant discipline.
• At least 5 years of experience in business analytics or data science, with a proven track record in marketing analytics.
• At least 1 year of proven people management experience, including coaching, mentoring, and developing analysts.
• Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects.
• Extensive experience with A/B testing, experimental design, and analytical testing methods.
• Proficiency in Tableau or similar data visualization tools.
• Solid foundation in statistics, hypothesis testing, and optimization techniques, with experience in R, Python, or other statistical programming languages.

Nice to Have

• Experience in marketing analytics and integrated marketing strategy.
• Experience with stakeholder management and cross-functional collaboration.

Qualifications

• Bachelor's degree or equivalent in a relevant discipline.

Benefits & Perks

• Salary range of $126,000 - $157,500 plus bonus, equity, and benefits.
• Guidance through licensing process if required.
• Work in a technology-driven, innovative environment.