Manager, Marketing Communications

About the Role

Key Responsibilities

• Develop and execute a strategic marketing communications plan that builds brand reputation, supports profitable growth targets, and balances online and offline marketing tactics.
• Drive innovative digital marketing initiatives including SEO, CRM integration, personalization, lead scoring, and analytics, while managing traditional communication channels such as trade shows and print collateral.
• Lead the evolution of Nordson Packaging's brand identity to reflect market leadership and align with long-term vision.
• Oversee creation of marketing collateral like brochures, videos, presentations, animations, and case studies to support product promotion and sales.
• Manage all aspects of web presence, including content updates, SEO, and analytics, ensuring seamless integration with CRM tools.
• Develop and execute media relations strategies, including building relationships with trade media and managing press releases and thought leadership pieces.
• Plan and implement traditional and digital advertising campaigns to enhance brand awareness and generate measurable outcomes.
• Support trade show initiatives with consistent messaging and impactful materials.
• Develop and implement social media strategies to engage audiences and monitor industry trends.
• Lead a global team of marketing professionals and external vendors, fostering collaboration and leveraging team strengths.
• Identify and develop team members' capabilities to maximize engagement and impact.
• Assess and evolve Nordson Packaging's brand identity to ensure it reflects market leadership and long-term vision.
• Monitor competitor communication strategies to identify differentiation opportunities.
• Establish and track metrics to measure communication strategy effectiveness and provide insights to stakeholders.
• Prepare, monitor, and manage the annual communications budget aligned with strategic priorities.
• Collaborate with Division leadership and Corporate Communications to ensure strategic alignment.
• Support internal communications to disseminate key messages across the organization.
• Assist in marketing integration of acquisitions to ensure smooth transitions and alignment with company standards.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.
• Minimum of 10 years of industrial, commercial, or agency marketing communications experience.
• Experience in developing global marketing communication programs.
• Strong strategic vision and tactical execution skills.
• Outstanding writing, speaking, presenting, and interpersonal communication skills.
• Proficiency with Microsoft Office 365 Suite and Adobe Creative Suite or equivalent.
• Basic knowledge of HTML, Sitecore CMS, Google Analytics.
• Business and financial acumen.
• Ability to work in a global environment with diverse internal and external colleagues and customers.
• Cultural awareness.
• Influencing, project management, strategic agility, adaptability, team building, leadership skills, empowered decision-making, and a take-charge attitude.

Nice to Have

• Additional professional designations such as APR, ABC, PCM or similar.
• Experience with digital marketing tools and CRM systems.

Qualifications

• Bachelor's degree in relevant field.

Benefits & Perks

• Not explicitly specified in the description.