Manager- Marketing Data Analytics

About the Role

Key Responsibilities

• Develop strong relationships with internal marketing partners to understand and help frame key business problems.
• Drive incremental revenue by scaling spend and lend treatments through targeting customers at the right time with the right offer by continuously intercepting relevant customer behavior signals in rich data sources.
• Enhance economic optimization framework with focus on increasing short-term and long-term revenue while optimizing cost through customer level ROI driven targeting.
• Conduct strategic analyses to inform business decisions and provide actionable recommendations.
• Write and present fact-based presentations to key partners.
• Manage BAU campaign targeting, experimental design, results read, etc. across the entire US consumer portfolio.
• Serve as the point of contact on customer acquisition campaigns for marketing channels.

Requirements

• Advanced degree in a statistics, business, economics, or decision science related field highly preferred.
• Experience with using analytics to drive business results.
• Strong quantitative skills with a solid understanding of probability and statistics.
• Deep experience and expertise with databases query languages (HiveQL, SQL, or the equivalent).
• Experience working with very large datasets using Big Data tools and platforms (Hadoop, Spark, or the equivalent).
• Understanding of experimental test design in campaign marketing.
• Ability to frame business problems into analytical problems and leverage external tools to deliver insights.
• Self-motivated with the ability to work autonomously on multiple projects simultaneously.
• Strong communication and relationship-building skills with the ability to develop and deliver effective presentations.

Nice to Have

• Experience in campaign marketing test design and analysis.
• Experience with Big Data platforms such as Hadoop or Spark.
• Knowledge of marketing channel strategies and customer targeting techniques.

Qualifications

• Advanced degree in a related field (statistics, business, economics, decision science) highly preferred.

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities