Manager, Marketing Operations

About the Role

Key Responsibilities

• Lead the end-to-end coordination for the RFP and proposal process from intake to submission, ensuring quality, efficiency, and alignment across functions.
• Work strategically with RFP Managers to manage proposal logistics, compliance requirements, and vendor coordination.
• Leverage project management tools to monitor deadlines, approvals, and outstanding inputs (e.g., designs, SME contributions, financials, MWBE resources).
• Optimize workflows to remove bottlenecks, accelerate response times, and promote accountability across contributors.
• Manage schedules, timelines, and approval workflows for RFP and proposal development.
• Maintain a high-level view of RFP operations to identify trends, uncover inefficiencies, and propose improvements.
• Monitor and report on performance metrics such as win rates, submission volume, turnaround time, and proposal effectiveness.
• Serve as the lead for key platforms in the marketing tech stack, including Salesforce, Account Engagement (Pardot), Marketing Cloud, and project management tools.
• Design and maintain scalable workflows that connect proposal processes with broader marketing and sales initiatives.
• Identify opportunities for automation, improved tracking, and system integration to enhance team productivity.
• Collaborate with IT, sales ops, and analytics teams to ensure system alignment and data consistency.
• Collaborate with B2B Marketing to execute end-to-end Salesforce-driven email campaigns, owning audience segmentation, content loading, deployment, and performance tracking.
• Ensure campaign activities are tracked in Salesforce and aligned with scoring models and pipeline goals.
• Develop and maintain dashboards that track lead progression through the funnel and visualize performance and marketing impact.
• Support email marketing execution for B2C, including segmentation, deployment timelines, and compliance tracking.
• Refine processes to increase campaign agility, targeting precision, and engagement rates.

Requirements

• Bachelor's degree (Business or Marketing preferred).
• 4 - 6 years of experience in marketing operations and integrated campaign execution.
• Deep knowledge of B2B and B2C marketing workflows, email campaigns, systems, and performance metrics.
• Highly proficient in Salesforce, marketing automation platforms, and project management software.
• Strong organizational skills with a track record of managing multiple concurrent workstreams and deadlines.
• Collaborative spirit with the ability to influence others and gain consensus with stakeholders across Marketing, BD/Sales, Account Management, Product, Operations, Engineering, and Finance.
• Analytical mindset with a focus on using data to drive decision-making and continuous improvement.
• Excellent written and verbal communication skills.
• Demonstrated creativity, initiative, and resourcefulness with a consistent focus on delivering impactful results.