Manager, Marketing Operations

About the Role

Key Responsibilities

• Manage and optimize marketing technology, including Marketo, Outreach, Full Circle, Qualified, and other platforms.
• Collaborate with Revenue Operations, Marketing, and other stakeholders to evaluate and apply AI and automation tools to improve campaign execution speed, lead lifecycle efficiency, and team productivity.
• Stay current with evolving MarTech and RevOps trends, especially where AI and workflow automation are advancing marketing scale and insight generation.
• Execute and support campaign builds such as emails, landing pages, and lead flows within Marketo and related tools, in partnership with Demand Gen.
• Analyze marketing performance data to measure the effectiveness of campaigns and initiatives through platforms like Full Circle.
• Own the integrity of lead lifecycle definitions, scoring logic, and attribution flow in partnership with Marketing and RevOps.
• Partner with Campaign and Demand Gen teams to ensure accurate measurement of campaign influence and ROI.
• Provide dashboards and analysis to answer stakeholder questions and identify early signals and optimization opportunities from campaign and funnel performance.
• Identify opportunities to streamline marketing processes and improve efficiency in partnership with the marketing organization.
• Develop and implement standardized workflows and best practices across marketing teams.
• Monitor and evaluate marketing processes continuously for areas of improvement.
• Provide leadership, coaching, and mentorship to enable high-quality work and strong team performance.
• Coach, motivate, and lead team members to help reach their performance potential.

Requirements

• 8+ years of experience in marketing operations, marketing analytics, or related roles.
• 4-5 years of Marketo experience and Marketo certification.
• Familiarity with modern RevOps principles and a passion for leveraging automation and AI to improve efficiency and scale GTM performance.
• Experience managing people with a focus on development, performance, and productivity.
• Strong analytical skills with experience in data analysis and reporting.
• Proven track record of optimizing marketing processes and driving efficiency.
• Strategic thinker with a results-oriented mindset and a focus on continuous improvement.
• Proficiency in marketing technology platforms such as SFDC, Marketo, Outreach, and others.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills for effective cross-team collaboration.

Nice to Have

• Experience evaluating and applying AI and automation tools within marketing stacks.
• Knowledge of marketing attribution platforms and lead lifecycle management.
• Experience working in healthcare or enterprise SaaS environments.

Qualifications

• Bachelor's degree or equivalent experience (implied).

Benefits & Perks

• Remote flexibility with teams across the US and globally, plus prime office space in Santa Monica, California.
• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match.
• Wellness reimbursement program and company-wide wellness days.
• Flexible time off to work hard and play hard on your schedule.
• Join a mission-driven team committed to making a real impact in healthcare.