Manager, Marketing Operations and Analytics

About the Role

Key Responsibilities

• Manage the project roadmap for the Marketing Operations team.
• Provide quality assurance on outgoing deliverables.
• Monitor and analyze campaign performance metrics to measure success and identify areas for improvement.
• Oversee and optimize operational processes to maximize effectiveness and efficiency.
• Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems such as Salesforce.
• Develop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions using data-driven insights and integrated tech-stack.
• Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs.
• Identify opportunities for team growth and development.
• Mentor team members on marketing automation best practices, Marketo usage, and database quality control.
• Generate regular reports on marketing activities, providing insights and recommendations to senior management.
• Develop knowledge of core product offerings, audience targeting, marketing tactics, and client base.

Requirements

• 4-6 years of marketing operations and project management experience.
• Strong understanding of Marketo, Salesforce, and Zapier.
• Familiarity with Drift, LeanData, WordPress, and Tableau.
• Likely to have a B.S/B.A. in Marketing, Business, or related field.
• Expertise in marketing operations and automation with strategic proficiency.
• Collaborative mindset and ability to partner effectively across teams.
• Highly organized with the ability to manage multiple priorities simultaneously.
• Experience with GDPR, CAN-SPAM, and data privacy regulations.
• Flexible, adaptable, and capable of leading through uncertainty.
• Ability to influence without authority.

Nice to Have

• Experience with marketing automation platforms and migration projects.
• Knowledge of additional tools such as LeanData, WordPress, Tableau.
• Experience working in a fast-growth, B2B technology environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

Benefits & Perks

• Flexibility and trust in working patterns.
• A welcoming community with social events and colleague networks.
• Up to four days per year for volunteering, with charity match funding.
• Career development through training, mentoring, and internal mobility.
• Paid time off: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 holidays and birthday leave.
• Competitive benefits including 401(k) match, health, vision, and dental insurance, parental leave, and ESPP.
• Strong wellbeing support through EAP, mental health resources, and wellness programs.
• Recognition programs and global collaboration opportunities.