Manager, Marketing Operations and Data

About the Role

Key Responsibilities

• Build, maintain, and optimize workflows in Adobe Campaign to support marketing campaigns (email, direct mail, paid social), customer outreach and notifications, reporting and analytics, and other business needs.
• Develop and streamline processes to reduce friction in campaign execution and enhance operational efficiency, including identifying opportunities for automation and adopting new platform features.
• Support the Director, Digital Marketing Operations & Analytics in leading marketing audience strategy, including targeting and segmentation, list development, and personalization.
• Support data enablement within Integrated Communications & Marketing (ICM) by troubleshooting and maintaining workflows and integrations that manage the flow of ASCO's data between tools and vendors, partnering with BI and IT teams to ensure data is accurate and up to date.
• Support the development and execution of strategic email marketing campaigns for ASCO programs and services.
• Serve as a subject matter expert for ASCO's audience data, marketing technology platforms, and marketing operations best practices to improve campaign planning and results.
• Manage external email vendor partners or contractors as needed.

Requirements

• Bachelor's degree in Marketing or a related field or equivalent years of experience.
• 6+ years of experience in a marketing agency, internal marketing department, or association.
• 2+ years of experience with Adobe Campaign including building queries.
• 2+ years of experience with project management applications such as Airtable, Monday, Asana, or Smartsheet.
• Tech savvy with an openness to quickly embrace and learn new technology.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent organizational skills and high attention to detail.
• Excellent communication skills, including writing, with the ability to clearly communicate and convey information.
• Ability to work well both independently and collaboratively in teams and hold self and others accountable.
• Self-managed with proven skills to use initiative, time management, and organizational skills to prioritize work.
• A proactive approach to identifying and addressing complex challenges, with the ability to develop creative solutions.

Nice to Have

• Experience with marketing automation and data integration tools.
• Knowledge of additional marketing technology platforms.
• Experience working in a healthcare or association environment.

Qualifications

• Bachelor's degree in Marketing or a related field or equivalent years of experience.
• 6+ years of experience in marketing roles.
• 2+ years of experience with Adobe Campaign and project management applications.

Benefits & Perks

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision Insurance
• Employee Assistance Program
• Fertility and Family Forming Healthcare Concierge
• Flexible Spending Account(s)
• Healthcare Savings Account
• Disability and Life Insurance