Manager, Marketing Planning and Strategy

About the Role

Key Responsibilities

• Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders.
• Supports plans and initiatives to meet customer and business needs.
• Identifies and communicates goals and objectives, building accountability for and measuring progress in achieving results.
• Provides supervision and development opportunities for associates by hiring, training, mentoring, and recognizing team members.
• Ensures compliance with company policies and supports Walmart's mission, values, and standards of ethics and integrity.
• Understands and supports the development of Walmart's marketing strategy and brand objectives.
• Leverages available data (demographics, purchasing history, surveys, social media, site logs, reviews, responses to advertisements) to develop customer insights and suggest marketplace differentiation.
• Provides input into promotional planning and associated calendar, including developing creative briefs and recommending target audiences, objectives, budgets, and timelines.
• Suggests creative considerations such as media, materials, and tone, and prepares meeting materials for brief socialization.
• Collects performance metrics to evaluate marketing channel effectiveness and maintains awareness of AOP allocations to optimize spending.
• Begins to develop relationships with key contacts at media channels.
• Manages a single marketing program, including media plan, campaigns, promotional events, and internal/external communications.
• Works with agencies to ensure creative output aligns with brand strategy and standards.
• Reviews campaign performance data, calculates ROI, and supports the development of the annual operating plan (AOP).
• Conducts analysis of programs and customer data, manages project execution within the AOP, and tracks budget and performance KPIs.

Requirements

• Bachelor's degree or equivalent in Business, Marketing, Communications, Media, or related field and 1 year of experience in marketing or related field.
• Or Master's degree or equivalent in Business, Marketing, Communications, Media, or related field.
• Experience synthesizing secondary research from third-party tools such as Statista, Mintel, and Kantar.
• Experience providing internal training on key research tools.
• Experience developing complex project timelines and facilitating cross-functional meetings.
• Experience organizing documentation in Sharepoint, OneDrive, and Outlook.
• Experience pulling data from Tableau and PowerBI dashboards.
• Experience creating data visualizations with PowerPoint.
• Experience presenting insights to stakeholders and external clients.
• Experience analyzing survey and sales data to generate insights.
• Experience with survey design, logic, methodology, and programming.
• Experience with mathematical concepts and Excel formulas.
• Experience in copywriting and editing internal and external content.

Nice to Have

• Experience with developing and managing marketing budgets and KPIs.
• Experience with media planning and promotional campaign management.
• Knowledge of Walmart's marketing strategy and brand positioning.

Qualifications

• Bachelor's or Master's degree in relevant fields.
• Minimum 1 year of experience in marketing or related fields (or equivalent experience).

Benefits & Perks

• Competitive pay with performance-based incentives.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, education assistance (including paid college degrees), company discounts, military service pay, and adoption expense reimbursement.