Marketing Manager

About the Role

Key Responsibilities

• Provide strategic input into the development of annual marketing plans, recruitment targets, and budget.
• Develop, implement, and evaluate lead generation, conversion, and referral campaigns.
• Develop, execute, and evaluate student marketing and recruitment strategies, campaigns, and promotional activities, including joint activities with the university partner.
• Achieve student recruitment targets and report on performance against key initiatives and enrollment targets.
• Provide ongoing training with the divisional offshore teams, university partner, and internal staff on products, admission, and visa requirements.
• Contribute to the development of the value proposition that differentiates the Business Unit in target markets.
• Conduct market and competitor research including employment and vocational trends.
• Contribute to product portfolio development and ongoing evaluation and refresh in line with market demand.
• Adhere to the Navitas and university partner style guide in marketing material.
• Travel overseas to participate in marketing and recruitment events as required.
• Manage relationships with agents, university partners, and Navitas stakeholders.
• Develop marketing content including social media marketing and communications.
• Develop BU-specific digital content and online web strategy toolkit.
• Develop and lead offer-acceptor campaigns.
• Manage web page quality control and content management of BU sites to ensure content consistency and accuracy.
• Ensure adherence to brand guidelines and obtain university approvals for all marketing material.
• Source and collaborate with external agencies to optimize campaign performance, brand awareness, and ROI.
• Develop and manage targeted domestic marketing campaigns across multiple platforms.
• Conduct campaign analysis using internal systems to identify trends and optimize student acquisition activities.
• Maintain presence across relevant social media channels according to strategy.

Requirements

• Bachelor's degree (marketing preferred).
• Experience in marketing.
• Proven track record of strong sales performance.
• High-level numeric literacy and critical thinking.
• High level interpersonal, communication, and negotiation skills in Business level English, both written and spoken.
• Proven ability as a team player.
• Ability to demonstrate innovative thinking.
• Ability to take responsibility for decisions and outcomes.
• Flexible attitude to work including willingness to work weekends and evenings.
• Valid passport and willingness and ability to travel overseas.
• Legal right to work in the United States.

Nice to Have

• Experience in higher education sector, preferably international, pathway programs, and government policy affecting international students.
• Proven ability to monitor and evaluate the success of activities and report appropriately.
• Proven ability to work successfully with education agents.
• Experience of working effectively within a matrix structure to meet demands.
• Familiarity with Salesforce or similar CRM system.

Qualifications

• Educational background includes a bachelor's degree, preferably in marketing.

Benefits & Perks

• Navitas is an equal opportunity employer committed to fostering an inclusive, accessible environment.
• Support for accommodation during the recruitment process.
• Participation in the federal E-Verify program to confirm employment authorization.