Senior Marketing Manager (Integrated Campaigns)
Adyen
Job Description
About the Role
This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. We create an environment with opportunities for our people to succeed, backed by a culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Senior Marketing Manager (Integrated Campaigns) At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results-driven Senior Marketing Manager to launch multi-channel marketing campaigns that win the hearts, minds, and wallets of merchants in North America. This hybrid role will be based in either our San Francisco or New York office and report directly to the VP of Marketing, North America. As a Senior Integrated Marketing Manager at Adyen, you are pipeline-driven, creative, and highly-collaborative. This is a high-impact role requiring a combination of strategic thinking, operational rigor, storytelling, and cross-functional collaboration to deliver results. In this role, you'll design and execute integrated marketing strategies that engage audiences across the customer funnel—from awareness to demand. You'll launch campaigns that support multiple product lines. And you'll work with a team of talented marketers, designers, and commercial leaders to make it happen.
Key Responsibilities
- Launch both large-scale integrated campaigns and smaller, one-off campaigns to drive brand awareness, sales pipeline, and revenue
- Develop a cohesive campaign strategy that supports the entire customer funnel—from awareness to conversion to customer advocacy
- Lead the strategy and execution of online and offline campaigns that support Adyen's GTM motion and reach our enterprise buyer audience
- Set goals, define target audiences, and write briefs for campaigns
- Collaborate with channel experts, demand marketers, event managers, content creators, product marketing, global brand, and design teams to develop campaign concepts that are both creative and drive results
- Work with cross-functional teammates to facilitate the production of all assets needed to run successful digital and offline campaigns—including digital marketing, paid and owned media, content, creative, web, social, email, direct mail, ABM, and event assets
- Analyze campaign results and develop campaign measurement systems
Requirements
- 10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
- Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
- Track record of launching campaigns on time and delivering on pipeline goals
- Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events, with expertise in at least one channel
- Knowledge of marketing trends, tools, and best practices; ability to seek innovative ideas and push for creative solutions
- Ability to measure and optimize campaign performance, with a preference for launching fast and iterating based on data
- Self-starter who excels at prioritizing, moving fast, building relationships, and bringing stakeholders along in the process
Nice to Have
- Experience working in a B2B enterprise marketing environment
- Experience with marketing automation and analytics tools
- Experience in the payments or financial technology industry
Qualifications
- Educational background or certifications are not explicitly specified in the description
Benefits & Perks
- Competitive salary range of $145,000 - $195,000
- Opportunity to work in a hybrid role based in San Francisco or New York
- In-person collaboration environment
- Travel opportunities domestically and internationally (20%+)
Working at Adyen
At Adyen, we value diversity, equity, and inclusion, believing that diverse perspectives are essential to our momentum. We welcome all individuals to be their true selves at Adyen and encourage underrepresented communities to apply. We foster an environment that supports collaboration, innovation, and ethical solutions, emphasizing in-person teamwork and a culture of ambition and support.
Job Details
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About Adyen
Website
adyen.com
Company Size
1001-5000 employees
Location
San Francisco, CA
Industry
Financial Transactions Processing, Reserve, and Clearinghouse Activities
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