Manager, Media Analytics

About the Role

Key Responsibilities

• Lead execution of overall analytics strategy on behalf of clients, including onboarding, data integration, reporting, measurement, testing, advanced analytics (including operationalized machine learning), insight development, and forecasting
• Develop and apply statistical models and forecasting techniques to support campaign planning and performance optimization
• Understand important business challenges facing B2C & B2B clients, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
• Ensure agreement between daily analytics support and approved measurement frameworks
• Collaborate with internal planning, activation, audience teams, and client partners as the Data Analytics subject matter expert
• Prepare and deliver presentations for internal and external audiences
• Stay current on industry trends, methodologies, and technologies, and contribute to a team-wide culture of learning
• Apply knowledge of financial markets to contextualize performance insights and support clients in finance-related verticals
• Report to Associate Director, Analytics

Requirements

• 4+ years of media analytics experience in a media agency environment
• Bachelor's degree in Statistics, Economics, Finance, or a related quantitative field
• Proficiency in R for statistical analysis and modeling
• Experience with time series forecasting and predictive modeling techniques
• Familiarity with financial market dynamics and their impact on marketing performance
• Proficient in SQL and Tableau
• Advanced proficiency with Microsoft Excel
• Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
• Excellent written and oral communication skills, including data visualization skills
• Team-oriented with a collaborative spirit and a passion for coaching

Qualifications

• 4+ years of media analytics experience in a media agency environment
• Bachelor's degree in Statistics, Economics, Finance, or a related quantitative field

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave