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Manager, Media Analytics

The Gap

San Francisco, CA
Full Time
Senior
115k-152k
7 days ago

Job Description

About the Role

The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of Paid Social and Video programs. Reporting into the Measurement & Interpretation team within Gap Inc.'s centralized Marketing Shared Services organization, this role involves collaborating closely with the Paid Social Activation Team, media agencies, and cross-functional teams to define measurement approaches, support media channel management, and enable real-time media spend optimizations across multiple brands.

Key Responsibilities

  • Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc's portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.'s Measurement & Interpretation team, ensuring seamless communication and collaboration.
  • Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
  • Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs.
  • Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
  • Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.
  • Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams, ensuring seamless sharing of information.

Requirements

  • 5+ years of marketing experience with at least 3 years in paid media analytics.
  • Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors.
  • Expert level knowledge of paid social and video advertising platforms including Meta, Google/YouTube, Pinterest and TikTok.
  • Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI).
  • Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques.
  • Experience in measuring and optimizing real-time campaign and creative performance at a brand or agency level.
  • Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel.
  • Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration.
  • Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels.
  • Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Nice to Have

  • Experience with creating and managing dashboards and automated reporting tools.
  • Knowledge of the latest trends and innovations in digital media analytics.

Qualifications

  • 5+ years of marketing experience with at least 3 years in paid media analytics.

Benefits & Perks

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
  • Employee stock purchase plan.
  • Medical, dental, vision and life insurance.

Working at The Gap

Gap Inc. is committed to providing a workplace free from harassment and discrimination, fostering a diverse and inclusive environment of belonging. The company values taking risks, thinking big, and doing good for customers, communities, and the planet. Recognized by Forbes as one of the World's Best Employers and for diversity, Gap Inc. encourages learning fast, creating with audacity, and leading boldly.

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Job Details

Posted AtJul 18, 2025
Salary115k-152k
Job TypeFull Time
ExperienceSenior

Job Skills

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About The Gap

Website

gap.com

Company Size

10000+ employees

Location

San Francisco, CA

Industry

Clothing and Clothing Accessories Retailers

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