Manager of Digital Analytics

About the Role

Key Responsibilities

• Deliver behavioral insights that inform strategy, optimize customer journeys, and improve site KPIs.
• Define, monitor, and evolve core KPIs tied to site performance, engagement, and conversion.
• Develop and maintain automated dashboards and reporting tools to monitor site health and performance trends.
• Track key site metrics (conversion rate, bounce rate, add-to-cart, CTR, funnel progression) and proactively surface friction points and opportunities.
• Conduct deep-dive analyses on site experiences, such as underperforming PLPs, PDP engagement, and search exits.
• Drive insights that inform conversion rate optimization (CRO) strategies, identifying actionable levers to improve customer engagement and site outcomes.
• Support strategic prioritization by sizing opportunities and recommending actions based on customer behavior patterns.
• Partner with Site Merchandising, UX, and Site Strategy teams to integrate insights into planning and optimization cycles.
• Advocate for analytics-driven decision-making across cross-functional teams.
• Ensure strong data quality and governance through regular audits and partnership with IT and Digital Product teams.
• Continuously evolve analytics processes, reporting tools, and best practices to scale insights delivery.

Requirements

• 5-7 years of experience in digital analytics, web analytics, or site performance analysis.
• Expertise in digital analytics platforms (Google Analytics, Contentsquare, or similar).
• Strong skills in dashboarding and reporting (Looker, Power BI, Tableau, or equivalent).
• Deep understanding of eCommerce customer behavior metrics, funnel optimization, and CRO strategies.
• Ability to translate complex data into clear, actionable insights for business stakeholders.
• Experience with corporate data platform and architecture (Snowflake) and articulating complex data processes to a non-technical audience.
• Strong collaboration skills; experience working with Site Merchandising, UX, and Marketing teams.
• Bachelor's degree in Analytics, Business, Statistics, or a related field; advanced degree a plus.

Nice to Have

• Experience with additional analytics tools or platforms.
• Knowledge of data governance and data quality best practices.
• Experience working in a fashion or retail eCommerce environment.

Qualifications

• Bachelor's degree in Analytics, Business, Statistics, or a related field.
• 5-7 years of experience in digital analytics or related areas.

Benefits & Perks

• Health & Well-being - medical, dental, prescription and vision insurance, family planning support, fitness discounts, medical travel, and more.
• Associate Discount across all brands (J.Crew, J.Crew Factory, Madewell).
• Flex Fridays - office closes at 1:00 PM every Friday year-round.
• Community Impact through philanthropic efforts and the J.Crew Cares Program.
• Winter Break at the end of December for eligible full-time associates at the Home Office.